Question 1

Identify a true statement about using the alternate forms method for establishing reliability.

Accepted Answer

A)  The technique eliminates all the problems associated with assessing reliability with multiple testing. 
B)  The technique requires that the parallel forms of a questionnaire be equivalent so that direct comparison is meaningful for assessing reliability. 
C)  The alternate forms should have different number of items and different response formats. 
D)  The technique is inferior to the test-retest method for establishing reliability of a questionnaire. 
A)  The technique eliminates all the problems associated with assessing reliability with multiple testing. 
B)  The technique requires that the parallel forms of a questionnaire be equivalent so that direct comparison is meaningful for assessing reliability. 
C)  The alternate forms should have different number of items and different response formats. 
D)  The technique is inferior to the test-retest method for establishing reliability of a questionnaire. B

Question 2

When determining a sample size needed for a valid survey, you must take into account the:

Accepted Answer

A)  size of the population. 
B)  amount of acceptable error and the expected magnitude of the population proportions. 
C)  size of the population and the amount of acceptable sampling error. 
D)  amount of sampling error only. 
A)  size of the population. 
B)  amount of acceptable error and the expected magnitude of the population proportions. 
C)  size of the population and the amount of acceptable sampling error. 
D)  amount of sampling error only. B

Question 3

In _____ sampling, you identify naturally occurring groups (for example, classes in a school) and sample some of those groups.

Accepted Answer

A)  modified stratified 
B)  systematic 
C)  cluster 
D)  multistage 
A)  modified stratified 
B)  systematic 
C)  cluster 
D)  multistage C

Question 4

In the context of assessing reliability of a questionnaire, the split-half reliability technique works best when a survey is limited to a single specific area as opposed to multiple areas.

Accepted Answer

A) True 
 B)False

Question 5

Including a small token of your appreciation with a mailed questionnaire (for example, a single dollar) has been found to:

Accepted Answer

A)  increase the return rate of mail surveys somewhat. 
B)  actually decrease the return rate of mail surveys. 
C)  increase the return rate of mail surveys only for women. 
D)  not significantly affect the return rate of mail surveys. 
A)  increase the return rate of mail surveys somewhat. 
B)  actually decrease the return rate of mail surveys. 
C)  increase the return rate of mail surveys only for women. 
D)  not significantly affect the return rate of mail surveys.

Question 6

What are the advantages and the disadvantages of conducting a survey by posting it on a web page on the Internet?

Accepted Answer

Advantages of conducting a survey by pos

Question 7

The following item from a questionnaire is an example of a(n) _____ item:
The next car that I buy is most likely to be made by:
___Ford
___General Motors
___Chrysler
___Toyota
___Nissan
___Other (Specify _____)

Accepted Answer

A)  closed-ended 
B)  open-ended 
C)  partially open-ended 
D)  partially restricted 
A)  closed-ended 
B)  open-ended 
C)  partially open-ended 
D)  partially restricted

Question 8

Using a mixed-mode survey method has the possible advantage of:

Accepted Answer

A)  increasing the "coverage" area for potential respondents. 
B)  reducing nonresponse bias. 
C)  reducing the cost of administering the survey. 
D)  All of the answers are correct. 
A)  increasing the "coverage" area for potential respondents. 
B)  reducing nonresponse bias. 
C)  reducing the cost of administering the survey. 
D)  All of the answers are correct.

Question 9

Using a nonrandom sample, such as a convenience sample, in your research:

Accepted Answer

A)  limits the generality of your results. 
B)  may be necessary as a practical matter. 
C)  is perfectly acceptable for most interests in psychology. 
D)  All of the answers are correct. 
A)  limits the generality of your results. 
B)  may be necessary as a practical matter. 
C)  is perfectly acceptable for most interests in psychology. 
D)  All of the answers are correct.

Question 10

When using face-to-face interviews, you should:

Accepted Answer

A)  train interviewers to ask questions in the same way for each participant. 
B)  train interviewers not to emphasize any particular words in the stem of a question or in a response list. 
C)  try to anticipate any questions participants may have and provide your interviewers with standardized responses. 
D)  All of the answers are correct. 
A)  train interviewers to ask questions in the same way for each participant. 
B)  train interviewers not to emphasize any particular words in the stem of a question or in a response list. 
C)  try to anticipate any questions participants may have and provide your interviewers with standardized responses. 
D)  All of the answers are correct.

Question 11

Describe and discuss how you would go about establishing the validity of a questionnaire.

Accepted Answer

Establishing the validity of a questionn

Question 12

Using test-retest reliability to assess the reliability of a questionnaire is especially problematic if:

Accepted Answer

A)  there are fewer than 100 participants who completed the questionnaire. 
B)  participants are likely to remember their answers on the first administration of the questionnaire. 
C)  the ideas being tested are stable over time. 
D)  None of the answers is correct. 
A)  there are fewer than 100 participants who completed the questionnaire. 
B)  participants are likely to remember their answers on the first administration of the questionnaire. 
C)  the ideas being tested are stable over time. 
D)  None of the answers is correct.

Question 13

Random sampling guarantees a representative sample.

Accepted Answer

A) True 
 B)False

Question 14

Having participants write in for a questionnaire from a magazine advertisement results in a representative sample.

Accepted Answer

A) True 
 B)False

Question 15

You establish your questionnaire's _____ validity by correlating its results with some behavior that would be expected to occur, given the results.

Accepted Answer

A)  content 
B)  construct 
C)  criterion-related 
D)  predictive 
A)  content 
B)  construct 
C)  criterion-related 
D)  predictive

Question 16

An unstructured interview is similar to a telephone interview in that a questionnaire is prepared in advance and the ordered questions are simply read to the participants.

Accepted Answer

A) True 
 B)False

Question 17

List the various ways to administer a questionnaire, and discuss the mixed-mode method as a survey technique.

Accepted Answer

There are various ways to administer a q

Question 18

_____ is a variant of cluster sampling where a researcher begins by identifying large clusters and randomly selecting from among them.

Accepted Answer

A)  Multistage sampling 
B)  Stratified sampling 
C)  Proportionate sampling 
D)  Systematic sampling 
A)  Multistage sampling 
B)  Stratified sampling 
C)  Proportionate sampling 
D)  Systematic sampling

Question 19

When you conduct survey research, _____.

Accepted Answer

A)  you must ensure that your participants are treated ethically 
B)  you do not have to worry about ethics as much as you do when conducting experiments 
C)  the data you collect from your participants must always remain confidential 
D)  as the researcher, you must ensure that you can never match up a participant's name with his or her responses 
A)  you must ensure that your participants are treated ethically 
B)  you do not have to worry about ethics as much as you do when conducting experiments 
C)  the data you collect from your participants must always remain confidential 
D)  as the researcher, you must ensure that you can never match up a participant's name with his or her responses

Question 20

Which of the following is a valid way of assessing the reliability of a questionnaire?

Accepted Answer

A)  Administering the same questionnaire (or a parallel form) to the same participants more than once 
B)  Administering the questionnaire once and assessing its internal consistency 
C)  Evaluating whether related items on the questionnaire are grouped 
D)  Either by administering the same questionnaire to the same participants more than once or by administering the questionnaire once and assessing its internal consistency 
A)  Administering the same questionnaire (or a parallel form) to the same participants more than once 
B)  Administering the questionnaire once and assessing its internal consistency 
C)  Evaluating whether related items on the questionnaire are grouped 
D)  Either by administering the same questionnaire to the same participants more than once or by administering the questionnaire once and assessing its internal consistency

Identify a true statement about using the alternate forms method for establishing reliability.

When determining a sample size needed for a valid survey, you must take into account the:

In _____ sampling, you identify naturally occurring groups (for example, classes in a school) and sample some of those groups.

In the context of assessing reliability of a questionnaire, the split-half reliability technique works best when a survey is limited to a single specific area as opposed to multiple areas.

Including a small token of your appreciation with a mailed questionnaire (for example, a single dollar) has been found to:

What are the advantages and the disadvantages of conducting a survey by posting it on a web page on the Internet?

The following item from a questionnaire is an example of a(n) ___ item: The next car that I buy is most likely to be made by: _Ford _General Motors _Chrysler _Toyota _Nissan _Other (Specify ___)

Using a mixed-mode survey method has the possible advantage of:

Using a nonrandom sample, such as a convenience sample, in your research:

When using face-to-face interviews, you should:

Describe and discuss how you would go about establishing the validity of a questionnaire.

Using test-retest reliability to assess the reliability of a questionnaire is especially problematic if:

Random sampling guarantees a representative sample.

Having participants write in for a questionnaire from a magazine advertisement results in a representative sample.

You establish your questionnaire's _____ validity by correlating its results with some behavior that would be expected to occur, given the results.

An unstructured interview is similar to a telephone interview in that a questionnaire is prepared in advance and the ordered questions are simply read to the participants.

List the various ways to administer a questionnaire, and discuss the mixed-mode method as a survey technique.

_____ is a variant of cluster sampling where a researcher begins by identifying large clusters and randomly selecting from among them.

When you conduct survey research, _____.

Which of the following is a valid way of assessing the reliability of a questionnaire?

Explaining Behavior

Developing and Evaluating Theories of Behavior

Getting Ideas for Research

Choosing a Research Design

Making Systematic Observations

Choosing and Using Research Subjects

Understanding Ethical Issues in the Research Process

Doing Nonexperimental Research

Using Between-Subjects and Within-Subjects Experimental Designs

Using Specialized Research Designs

Using Single-Subject Designs

Describing Data

Using Inferential Statistics

Using Multivariate Design and Analysis

Reporting Your Research Results

Filters

Exam 9: Doing Survey Research

Identify a true statement about using the alternate forms method for establishing reliability.

When determining a sample size needed for a valid survey, you must take into account the:

In _____ sampling, you identify naturally occurring groups (for example, classes in a school) and sample some of those groups.

In the context of assessing reliability of a questionnaire, the split-half reliability technique works best when a survey is limited to a single specific area as opposed to multiple areas.

Including a small token of your appreciation with a mailed questionnaire (for example, a single dollar) has been found to:

What are the advantages and the disadvantages of conducting a survey by posting it on a web page on the Internet?

The following item from a questionnaire is an example of a(n) _____ item: The next car that I buy is most likely to be made by: ___Ford ___General Motors ___Chrysler ___Toyota ___Nissan ___Other (Specify _____)

Using a mixed-mode survey method has the possible advantage of:

Using a nonrandom sample, such as a convenience sample, in your research:

When using face-to-face interviews, you should:

Describe and discuss how you would go about establishing the validity of a questionnaire.

Using test-retest reliability to assess the reliability of a questionnaire is especially problematic if:

Random sampling guarantees a representative sample.

Having participants write in for a questionnaire from a magazine advertisement results in a representative sample.

You establish your questionnaire's _____ validity by correlating its results with some behavior that would be expected to occur, given the results.

An unstructured interview is similar to a telephone interview in that a questionnaire is prepared in advance and the ordered questions are simply read to the participants.

List the various ways to administer a questionnaire, and discuss the mixed-mode method as a survey technique.

_____ is a variant of cluster sampling where a researcher begins by identifying large clusters and randomly selecting from among them.

When you conduct survey research, _____.

Which of the following is a valid way of assessing the reliability of a questionnaire?

Explaining Behavior

Developing and Evaluating Theories of Behavior

Getting Ideas for Research

Choosing a Research Design

Making Systematic Observations

Choosing and Using Research Subjects

Understanding Ethical Issues in the Research Process

Doing Nonexperimental Research

Using Between-Subjects and Within-Subjects Experimental Designs

Using Specialized Research Designs

Using Single-Subject Designs

Describing Data

Using Inferential Statistics

Using Multivariate Design and Analysis

Reporting Your Research Results

Filters

The following item from a questionnaire is an example of a(n) ___ item: The next car that I buy is most likely to be made by: _Ford _General Motors _Chrysler _Toyota _Nissan _Other (Specify ___)