Exam 9: Global Strategies and International Advantage

Which term is used to describe an industry where consumer tastes are not homogenous across all national markets?

According to Bartlett and Ghoshal (1989), MNEs following a multidomestic strategy were typically from

According to Rugman and D'Cruz (2000), a 'flagship' firm is one which

The activities of the value chain of an international firm are likely to be geared towards either global standardization or local adaptation.

Which kind of strategy is most suitable for high street retailing?

How effective is the transnational organizational form in addressing the strategic challenges of globalized industries?

In international business, the USA, Japan and the EU form what is commonly known as the

Explain why a global standardization strategy would not be suitable for a high street retailer.

Which of the following models can be used to understand why some countries have global competitive advantage in certain industries?

Production and assembly of automobiles is suitable for which kind of strategy?

The 500 largest multinational enterprises in the world accounts for how much of all FDI?

According to Ghoshal (1987) there are three fundamental tools for building global competitive advantage. These are achieving economies of scale, achieving economies of scope and

Which of the following statements describes the transnational strategy?

When an international business decides on how to configure the value chain, it is deciding

Explain using Stopford and Wells model how an internationalizing firm would typically develop.

Describe the factors in Porter's Diamond of National Advantage.

According to Porter, the determinants of national competitive advantage are

Some MNEs benefit from the factor conditions outside its home base in achieving global competitive advantage. This is known as

Which writer compelled multinational firms to treat the world as one market?

The competitive advantage matrix of Rugman and Hodgetts (2003) is used as a basis for understanding the basis of competitive advantage of firms.The matrix is based around two variables - firm specific advantages and