Exam 1: Introduction to Strategy

An 'emergent' strategy is one which is entirely determined by the external environment

The SWOT analysis can be used as a basis for formulating strategy

The TOWS matrix (Weihrich, 1982) is superior to the SWOT analysis because

Outline one typical issue that might appear in each category of a pestel analysis.

The SWOT analysis can be combined with which of the following analyses?

Mintzberg et al challenge the traditional view that strategy involves a deliberate plan. They argue that in many cases strategy is

Outline the basic dynamics of strategy.

According to Weihrich (1982) strengths and weaknesses can be categorized into three main categories: management and organization, finance, and

Prahalad and Hamel see strategy as ______________ and leverage.

A strategic review of the internal environment of an organization involves

Christensen (1997) views strategy in a similar way to Prahalad and Hamel in that competitive advantage comes from innovation. Christensen specifically refers to the role of

Porter's work on how to achieve competitive advantage argues the following;

Explain how you would use the results of a strategic analysis in a SWOT analysis.

The unit of analysis for Porter's Five Forces is the industry, whereas the unit of analysis for the SWOT analysis is a specific business

Strategy can be seen as the activity of coming up with plans, decisions and actions. In arriving at these, the strategist will typically analyze the following, interrelated key factors

How are strategic decisions different in nature to operational decisions?

In general firms have most influence within the industry structure within which the firm operates.

The traditional view of business/corporate strategy as planning can be traced back to the industrial revolution

Which of the following describes 'logical incrementalism' (Quinn, 1980)

Strategic problems can attract a range of ______________________ reactions