Exam 4: The Macroeconomics of Strategy

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Strategy is about the future, therefore some insight into future economic conditions is desirable. The most common method of gaining insight into the economic future is to model the ________

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Porter (1980) argues that a nation is more likely to achieve global competitive advantage if the home industry comprises of lots of small firms rather than a few large firms. Porter is therefore arguing that global competitive advantage is more likely with a low degree of

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Give an example of an industry that is greatly affected by exchange rate fluctuations and explain the reasons why.

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An example could be the automobile industry because it is a global industry. Exchange rate changes can cause a change to the cost of raw materials as well as a change to the price of the automobile to the consumer. For example, a car which costs £5000 to make and is sold to the USA market for £10,000 - if the £ becomes stronger then the equivalent price in $ will be higher for the USA consumer. This is a very simplified example of course. Automobile companies can be manufacturing and selling in many different countries. They can get round this problem by hedging.

An _____________ economy is one which allows international trade.

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What can cause changes in aggregate demand?

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A boom will come to an end when capacity shortages result in acceleration of___________

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If a car is manufactured in the UK, the price of one of the cars will increase in USA when the £ becomes stronger.

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A weak £ to $ rate will encourage USA tourists to come to the UK.

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Economic variables such as Gross Domestic Product, exchange rates and inflation rates are issues central to the study of which field of economics?

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Changes in GDP affects the metal producing industry and the food industry by roughly the same amount.

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If an economy faces a financial crisis, it is crucially important that;

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A nation's organizations are most likely to gain global competitive advantage in their particular industry if there is an abundance of valuable natural resources in that nation.

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Outline the elements that make up aggregate demand.

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The total demand for goods and services from all industries in a nation's economy is called________________ demand.

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A 'credit-crunch' arises because of a large reduction in GDP

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Aggregate demand can be represented by the sum C+I+G+(X-F). What does the 'F' stand for?

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Strategic managers should not allow their judgement to be influenced greatly by macro-economic factors because the variables are uncontrollable by the individual firm.

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Italian firms have global competitive advantage in the leather goods industry because they have had to respond to the highly discerning Italian consumer.

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It is difficult to do economic modelling of _______________ economies because the historical time period of the data is too small.

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The East Asian economies boomed in the 1990s but this boom came to and end by the late 1990s primarily because

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