Question 1

According to the changing schema-based affect theory,if the affect found in a schema can be changed,then the attitude toward a brand will change as well.

Accepted Answer

A) True 
 B)False  True

Question 2

In interactive communications,the information flow represents a "one-way street" in which consumers passively receive messages from marketers.

Accepted Answer

A) True 
 B)False  False

Question 3

When material presented early in a message is most influential,a _____ is said to occur.

Accepted Answer

A) primacy effect 
B) contrast effect 
C) recency effect 
D) peripheral effect 
E) negative effect 
A) primacy effect 
B) contrast effect 
C) recency effect 
D) peripheral effect 
E) negative effect A

Question 4

Which of the following types of effect is said to occur when material presented later in the message has the most impact?

Accepted Answer

A) Primacy effect 
B) Contrast effect 
C) Recency effect 
D) Negative effect 
E) Peripheral effect 
A) Primacy effect 
B) Contrast effect 
C) Recency effect 
D) Negative effect 
E) Peripheral effect

Question 5

Ryan Moore has a "Free Tibet" bumper sticker on his car because he feels strongly about the Tibetan Independence movement and supports the cause.Which of the following refers to a function of attitudes represented in this instance?

Accepted Answer

A) Utilitarian function 
B) Reinforcement function 
C) Knowledge function 
D) Value-expressive function 
E) Ego-defensive function 
A) Utilitarian function 
B) Reinforcement function 
C) Knowledge function 
D) Value-expressive function 
E) Ego-defensive function

Question 6

The statement,"Volvo vehicles are the safest automobiles," is an example of the _____ component of attitude.

Accepted Answer

A) abstract 
B) affect 
C) behavior 
D) cognitive 
E) relational 
A) abstract 
B) affect 
C) behavior 
D) cognitive 
E) relational

Question 7

Which of the following are the two routes to persuasion according to the elaboration likelihood model?

Accepted Answer

A) Primary route and secondary route 
B) Belief-based route and affect-based route 
C) Central route and peripheral route 
D) Cognitive route and affective route 
E) Utilitarian route and hedonic route 
A) Primary route and secondary route 
B) Belief-based route and affect-based route 
C) Central route and peripheral route 
D) Cognitive route and affective route 
E) Utilitarian route and hedonic route

Question 8

Trustworthy sources can be persuasive even if they're not experts,and expert sources can be persuasive even if they're perceived as being untrustworthy.

Accepted Answer

A) True 
 B)False

Question 9

Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is the formula for predicting attitudes using the attitude-toward-the-object model?

Accepted Answer

A)   
B) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) \div \left( e _ { i } \right)$ 
C) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) \left( e _ { i } \right)$ 
D) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) - \left( e _ { i } \right)$ 
E) $A _ { 0 } = \sum _ { i = 1 } ^ { N } i - \left( b _ { i } \right) \left( e _ { i } \right)$ 
A)   
B) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) \div \left( e _ { i } \right)$ 
C) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) \left( e _ { i } \right)$ 
D) $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) - \left( e _ { i } \right)$ 
E) $A _ { 0 } = \sum _ { i = 1 } ^ { N } i - \left( b _ { i } \right) \left( e _ { i } \right)$

Question 11

The behavioral intentions model explicitly focuses on the consumer's attitude toward the object rather than the attitude toward the behavior of buying.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following theories proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

Accepted Answer

A) Elaboration likelihood theory 
B) Social judgment theory 
C) Self-congruency theory 
D) Balance theory 
E) Behavioral influence theory 
A) Elaboration likelihood theory 
B) Social judgment theory 
C) Self-congruency theory 
D) Balance theory 
E) Behavioral influence theory

Question 13

ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 $$\begin{array} { | c | c | c | c| } 
\hline & & \text { Philips Model A } & \text { Graun Madel K } \
\hline \text { Attribute } & e & \boldsymbol { b } & \boldsymbol { b } \
\hline \text { Low Price } & 3 & \mathbf { 8 } & \mathbf { 8 } \
\hline \text { Enerpy Consumptin } & 2 & 5 & \mathbf { 9 } \
\hline \text { Desipm } & 2 & \mathbf { 8 } & 9 \
\hline
\end{array}$$
-Refer to the Attitude Scenario.Serena sees an advertisement for Philips Model A which states that it has the least energy consumption compared to the other models.According to the social judgment theory,which of the following is most likely to happen when she sees this message?

Accepted Answer

A) Her central route to persuasion will be activated. 
B) Assimilation will occur. 
C) She will place the message in the latitude of rejection. 
D) Her ego-defensive function of attitude will be activated. 
E) She will change her evaluations about Philips Model A. 
A) Her central route to persuasion will be activated. 
B) Assimilation will occur. 
C) She will place the message in the latitude of rejection. 
D) Her ego-defensive function of attitude will be activated. 
E) She will change her evaluations about Philips Model A.

Question 14

The attractiveness of the person delivering the message,the number of arguments presented,the expertise of the spokesperson,and the imagery or music presented along with the message are examples of _____.

Accepted Answer

A) central cues 
B) primary cues 
C) physical cues 
D) peripheral cues 
E) relational cues 
A) central cues 
B) primary cues 
C) physical cues 
D) peripheral cues 
E) relational cues

Question 15

Sean recently bought an expensive tablet from Sigma Inc.He is very happy and satisfied with the tablet's performance and has even started promoting it on social networks.He feels strongly about Sigma's products and plans to make more purchases from the company in the future.The way Sean feels about Sigma Inc.and its products represents his _____.

Accepted Answer

A) prejudice 
B) trustworthiness 
C) changing beliefs 
D) attitude 
E) latitude of rejection 
A) prejudice 
B) trustworthiness 
C) changing beliefs 
D) attitude 
E) latitude of rejection

Question 16

Salespeople are trained to assess a potential consumer's attitude toward their company's offerings and to attempt to change that attitude if it is not positive.There are several techniques that help salespeople accomplish this attitude change in potential consumers.Salespeople attempt to change consumer attitudes about their products through _____.

Accepted Answer

A) persuasion 
B) segmentation 
C) positioning 
D) affect monitoring 
E) attitude tracking 
A) persuasion 
B) segmentation 
C) positioning 
D) affect monitoring 
E) attitude tracking

Question 17

Source effects is a term used to describe how the appeal of a message and its construction affect persuasion.

Accepted Answer

A) True 
 B)False

Question 18

Attitude-behavior models tend to perform very well in impulse-buying situations.

Accepted Answer

A) True 
 B)False

Question 19

Percy Gray,a professional nature photographer,is planning to buy a camera.Recently,when he came across a Nikon ad on a magazine,he carefully considered and evaluated the various attributes of the cameras.He was keen on weighing the advantages against the price and also considered the usability of the products under inclement weather conditions.In this instance,Percy Gray can be said to focus on the _____.

Accepted Answer

A) central cues 
B) relational cues 
C) abstract cues 
D) peripheral cues 
E) manual cues 
A) central cues 
B) relational cues 
C) abstract cues 
D) peripheral cues 
E) manual cues

Question 20

William is planning a vacation to Europe.He looks for travel packages that provide accommodation and travel facilities.He finds two packages that provide these criteria.He gives package 1 belief ratings of 8 and 7 respectively,and package 2 belief ratings of 9 and 5 respectively.Next,he gives these criteria evaluative ratings of 3 and 2 respectively.Finally,he calculates the overall attitude using the attitude-toward-object model and chooses package 1 over package 2 based on the score.Which of the following is the overall attitude score of package 1?

Accepted Answer

A) 37 
B) 75 
C) 15 
D) 14 
E) 38 
A) 37 
B) 75 
C) 15 
D) 14 
E) 38

According to the changing schema-based affect theory,if the affect found in a schema can be changed,then the attitude toward a brand will change as well.

In interactive communications,the information flow represents a "one-way street" in which consumers passively receive messages from marketers.

When material presented early in a message is most influential,a _____ is said to occur.

Which of the following types of effect is said to occur when material presented later in the message has the most impact?

Ryan Moore has a "Free Tibet" bumper sticker on his car because he feels strongly about the Tibetan Independence movement and supports the cause.Which of the following refers to a function of attitudes represented in this instance?

The statement,"Volvo vehicles are the safest automobiles," is an example of the _____ component of attitude.

Which of the following are the two routes to persuasion according to the elaboration likelihood model?

Trustworthy sources can be persuasive even if they're not experts,and expert sources can be persuasive even if they're perceived as being untrustworthy.

Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.

Which of the following is the formula for predicting attitudes using the attitude-toward-the-object model?

The behavioral intentions model explicitly focuses on the consumer's attitude toward the object rather than the attitude toward the behavior of buying.

Which of the following theories proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

The attractiveness of the person delivering the message,the number of arguments presented,the expertise of the spokesperson,and the imagery or music presented along with the message are examples of _____.

Source effects is a term used to describe how the appeal of a message and its construction affect persuasion.

Attitude-behavior models tend to perform very well in impulse-buying situations.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 7: Attitudes and Attitude Change

According to the changing schema-based affect theory,if the affect found in a schema can be changed,then the attitude toward a brand will change as well.

In interactive communications,the information flow represents a "one-way street" in which consumers passively receive messages from marketers.

When material presented early in a message is most influential,a _____ is said to occur.

Which of the following types of effect is said to occur when material presented later in the message has the most impact?

Ryan Moore has a "Free Tibet" bumper sticker on his car because he feels strongly about the Tibetan Independence movement and supports the cause.Which of the following refers to a function of attitudes represented in this instance?

The statement,"Volvo vehicles are the safest automobiles," is an example of the _____ component of attitude.

Which of the following are the two routes to persuasion according to the elaboration likelihood model?

Trustworthy sources can be persuasive even if they're not experts,and expert sources can be persuasive even if they're perceived as being untrustworthy.

Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.

Which of the following is the formula for predicting attitudes using the attitude-toward-the-object model?

The behavioral intentions model explicitly focuses on the consumer's attitude toward the object rather than the attitude toward the behavior of buying.

Which of the following theories proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

The attractiveness of the person delivering the message,the number of arguments presented,the expertise of the spokesperson,and the imagery or music presented along with the message are examples of _____.

Source effects is a term used to describe how the appeal of a message and its construction affect persuasion.

Attitude-behavior models tend to perform very well in impulse-buying situations.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters