Exam 11: Consumers in Situations

A high degree of crowding produces the most positive outcomes in terms of shopping affect,purchase behavior,consumer satisfaction,and shopping value.

John is generally thrifty and believes in spending wisely.However,after a bad day at work,John went shopping and ended up buying and spending much more than he usually does.Which of the following antecedent conditions is most likely accountable for John's increased volume of purchase and spending?

Retail personality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Eva generally makes a list of things to be bought before going for grocery shopping on weekends.However,last weekend she picked up some items that were not there in her list as she realized that she needed these items when she saw them on display in the store.This activity of purchasing the items that were not in the list is an example of _____ shopping.

State-oriented shoppers' purchasing and shopping value perceptions are unaffected by dominance.

Fruits in their season cost less than when they are not in season.This is an example of a situational influence on value.Which of the following temporal factors best explains this price variation?

CHRISTMAS SHOPPING SCENARIO Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier. -Refer to Christmas Shopping Scenario.Lanny saw an advertisement in the morning for a new store that claimed to be the "right destination for all kinds of Christmas shopping," located in her little downtown area.She decided to go there instead of the mall to avoid the crowd in the mall.This is an example of a commercial that is based on the concept of _____.

Every year as soon as spring arrives,home improvement stores and nurseries start selling annuals for flower beds as people start working outside in their yards.Such purchases are most likely influenced by _____.

Consumers with a low capacity to self-regulate are referred to as _____.

Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less-tense situations.

Congruity refers to how consistent the elements of an environment are with each other.

Signs that emphasize price by using large numerals create the perception of an up-scale store.

Compared to blue background,consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.

The economic resources a consumer brings to a particular purchase setting refer to the consumer's buying power.

In some ways,time is a consumer's only real resource because when we work,we convert time into economic resources.

The overall subjective worth of a shopping activity considering all associated costs and benefits is known as _____.

Situational influences change the desirability of consuming things and therefore change the value of these things.

The mood that consumers bring to the shopping environment can exaggerate the actual experience.

Time pressure represents an urgency to act based on some real or self-imposed deadline.