Exam 16: Consumer and Marketing Misbehavior

With negligence liability,consumers can win a legal action against a firm if they can demonstrate in court that an injury occurred and that the product associated with the injury was faulty in some way.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Many chain smokers try to quit smoking.However,a lot of them simply cannot quit the habit despite their best attempts.This is an example of _____ consumption.

Which of the following best describes chronic,repetitive purchasing behaviors that are in response to negative events or feelings?

Which of the following represents beliefs regarding the fairness or justness of an act?

Purchasing and using a product for a day before returning it for a refund is a practice known as retail borrowing.

Many consumers illegally download music and movies from the Internet because they perceive a low risk of getting caught.This is an example of consumer misbehavior most likely motivated by _____.

The practice of managing and intentionally setting discontinue dates for products is known as planned obsolescence.

Research indicates that consumers are more likely to purchase products when disclaimers are presented very quickly especially for unknown or untrusted brands.

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power, with some even comparing it to the high they get with substance abuse. Some go about destroying school property because they believe that the education system has done them more harm than good. These teenagers believe that destroying school property is a way to get back at the education system. Most students report that they experience a high amount of peer pressure. Many students suffer from eating disorders brought about by the pressure to comply with a certain body type. Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence believes that growing up is troublesome for many but she is always hopeful that most problems can be tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a huge corporate house with the intention of helping the student community. Clarence was happy that it was a big success. -Refer to School Counselor Scenario.Some high school seniors go about destroying school property because they believe that the education system has done them more harm than good.These teenagers believe that destroying school property is a way to get back at the education system.Which of the following motivations of consumer misbehavior best explains this behavior?

Altruistic duties include giving back to communities through philanthropic activities.

Anne spends hours every week shopping following her divorce.Even though her buying pattern has considerably reduced the balance in her account from the divorce settlement,Anne claims that it helps her to cope with the emotional vacuum left by the separation from her husband.Which of the following best describes Anne's behavior?

Consumer problem behavior refers to behaviors that are seemingly outside of a consumer's control.

The "foot-in-the-door" selling technique is based on the _____ theory.

Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run are called _____ products.

Myrna is an anti-capitalist.She thinks that capitalism feeds consumers' hedonistic desires,pollute the earth,and make excessive profits.One evening,on her way back from work,Myrna threw rocks through several retailers' windows in an upscale neighborhood.She did this as a form of revenge against capitalism.Which of the following motivations of consumer misbehavior best explains Myrna's behavior?

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Cigarettes are an example of _____ products.

Jane,who recently suffered a minor cardiac arrest,has been advised by her cardiologist to avoid smoking and drinking.However,despite her best efforts,she has been unable to resist the temptation to smoke or drink as she is too dependent on them and has withdrawal symptoms whenever she tries to quit.Jane's behavior can be best described as _____ consumption.

The act of charging a higher than reasonable price for a good that occurs following some kind of natural disaster or event is called _____.

A consumer was awarded $10 million in a lawsuit after she was left paralyzed in an accident in which her vehicle rolled over.It was determined that the automobile company should pay her $2 million for medical care expenses,and an additional $8 million to punish the company for selling a faulty product.What type of damages does the $8 million represent?

Starz Inc.,a beverage manufacturer,conducts regular quality checks to ensure the efficiency of its manufacturing processes.These quality checks focus on minimizing environmental impact as well as the optimal and sustainable utilization of natural resources.Which of the following is being employed by Starz Inc.to fulfill its corporate social responsibility?