Exam 5: Motivation and Emotion: Driving Consumer Behavior

According to which of the following theories specific types of thoughts can serve as a basis for specific emotions?

Which of the following is true of autonomic measures?

Jamie found the new book he bought interesting and was so lost in reading it that he forgot to have his dinner.Jamie has achieved a state of flow with the book.

Which of the following types of variable changes the nature of a relationship between two other variables?

According to Maslow's hierarchy of needs,which of the following represents the need to be recognized as a person of worth?

Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant,normal bloodstream.

Mood-congruent judgments are evaluations in which the value of a target is judged in a way that is consistent with one's mood.

Which of the following types of customer involvement represents a continuing interest in some product or activity?

Research shows that through a type of emotional contagion process,a product's value can actually decrease after a consumer sees the product handled by an attractive member of the opposite sex.

When a consumer is highly involved,there is a lesser chance that relatively high value can be achieved,as long as things go as expected.

A new western-themed family steakhouse requires its employees to dress like cowboys and cowgirls from head-to-toe with cowboy hats,red-and-white checkered shirts,blue jeans,and cowboy boots.The owners believe that this specific appearance is needed to generate the emotional reaction it seeks from its customers.This dressing requirement for employees is an example of _____.

CHRISTMAS SHOPPING SCENARIO Maisie waits for Black Friday each year to do her Christmas gift shopping. She maintains the tradition of gift-giving faithfully, as it makes her feel a sense of kinship and attachment with her family and close friends. As she lives alone, she strongly feels the need for relationships at this time of year. She steps out wearing her warm fur coat to protect herself from the sub-zero temperatures. As she shops for her gifts, she comes across a pair of designer sunglasses that are on sale. She buys them immediately as she does not like her old pair, and has been thinking of replacing her it with a new one. As a rule, every year, she buys her mother's gift last, after she has checked out all the available gift options. This year, she gets her mother a pair of exquisite pearl drop earrings. She is a bit anxious because they are very expensive and she hopes that her mother will like them. While at the jeweler, she decides to buy herself an ornate Christmas dove as an indulgence. Maisie has had a fascination for them for as long as she can remember. She has a huge collection of Christmas doves in various sizes and colors. Maisie comes back tired, but satisfied with her day's shopping. -Refer to Christmas Shopping Scenario.Maisie gets her mother a pair of exquisite pearl drop earrings.She feels anxious because they are very expensive and hopes that her mother will love them.This is an example of _____ appraisal.

Which of the following types of cognitive appraisals considers how fair some event is and can evoke emotions like warmth or anger?

_____ motivation involves a drive to experience something personally gratifying.

Compare and contrast two self-report measures for measuring emotions.Explain how consumers can experience both positive and negative emotions,and which self-report measure is best at capturing that?

Which of the following ways of measuring emotions automatically records visceral reactions or neurological brain activity?

Sara is waiting for the results of a job interview she appeared for.She is anxious to know about the outcome and hopes that she will be selected for the job.This is an example of _____ appraisal.

Emotions that result from some evaluation or reflection of one's own behavior-which can include both actions and failures to act-are known as _____ emotions.

Jennifer wants to buy Shine,a hand dishwashing brand that positions itself as a product that can help you avoid "grease and embarrassment" in front of guests.In buying Shine,Jennifer is adopting a(n)_____ focus.

Explain the regulatory focus theory.