Exam 13: Decision Making Ii: Alternative Evaluation and Choice

When consumers make a decision regarding which laptop to purchase,they consider features such as,hard-disk size,processor speed,weight,and screen size,as well as the benefits associated with these features.These features that consumers consider while assessing whether a particular laptop will satisfy their requirement can be best described as the _____ criteria.

The term branded variants is used to describe the practice of offering essentially identical products with different model numbers or names.

Evaluative criteria are the attributes,features,or potential benefits that consumers consider when reviewing possible solutions to a problem.

Which of the following is true of the underlying attributes of a product?

Which of the following statements is true about the issues that affect consumer judgments?

A consumer looking for a particular color while buying a dress is concerned with the underlying attribute of the dress.

Mental representations of stored knowledge about groups of products are known as product _____.

Attribute correlation of different features of a product or a service is always positive.

Diet Coke,a brand of soft drink,is an example of _____ category with regard to product categorization.

Which of the following criteria is associated with emotional,symbolic,and subjective attributes or benefits that are associated with an alternative?

Following the compensatory rule,the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.

Which of the following describes the idea that perfectly rational decisions are infeasible at times due to constraints found in information processing?

When considering a new product,consumers rely on the knowledge that they have regarding the relevant product category.

Carl wants to buy either an XBox 360,a PS3,or a Nintendo Wii.He has identified two important attributes to compare,price and game options.Carl decided that he would reject the ones that failed to meet the minimum cutoffs he sets on both the attributes.Which of following decision rules is Carl employing to choose a video game console?

_____ rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

Underlying attributes are sometimes referred to as experience qualities because they are often perceived only during consumption.

Which of the following is true of the perceptual attributes of a product?

The actual quality of a product that can be assessed through industry specification or expert rating is known as _____ quality.

The determinant criterion for a product remains the same across situations.

A consumer who disliked the color of a bag,but bought it as it was sturdy,has employed a noncompensatory rule when he/she chose the bag.