Exam 8: Group and Interpersonal Influence

Social power refers to the ability of an individual to rebel against the collective rule of a group or society at large.

Pi Sigma Epsilon (PSE)is a professional marketing fraternity that has an official initiation ceremony for all its new members.The national association has a Chapter Efficiency Index outlining the activities the chapter members are expected to do.PSE is an example of a(n)_____ group.

GIRLS' DAY OUT SCENARIO Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. -Refer to Girls' Day Out Scenario.Janice's gang of girls is an example of a(n)_____ group.

Anti-brand communities are communities in which members spread negative information about companies and products to other users.

The sandwich generation refers to consumers who experience brand fatigue resulting from excessive exposure to marketing messages.

The ways in which group members have an impact on the attitudes,opinions,and behaviors of others within the group is known as group _____.

The way in which new products are adopted and spread throughout a marketplace is known as the _____ process.

The pressure an individual feels to behave in accordance with group expectations is known as _____ pressure.

Name and describe the five types of social power.Explain the type or types of power the following people might hold over others' behavior. (a)Judge (b)Coach (c)Parent (d)Friend (e)Doctor

Derrick has always been an animal lover.He neither wants to be part of any meat-lovers club nor wants any form of association with groups that have a history of cruelty toward animals.In this scenario,Derrick associates such clubs as _____ groups.

In collectivist cultures,more focus is placed on the nuclear family.

Patrick graduated from college this year,however,he decided to stay with his parents in order to save money and pay off his college debts.Patrick is most likely to be described as being a part of _____.

Andy has always wanted to be a part of the college football team for as long as he can remember.He attends all the trials and works hard to maintain his athletic fitness.Being a part of the team appeals to Andy's _____ self.

A consumer who is hired by another to provide input into a purchase decision is known as a(n)_____.

A consumer's desire to be a member of an aspirational group is motivated by the need to assert the consumer's actual self.

The family unit is an example of a secondary reference group.

Stan is a member of the Association for Consumer Research,but when he attends the conferences,he doesn't identify with the group.Even though his research is received favorably,he often feels detached and perceives himself as different from the other members.Stan can best be described as having a(n)_____ self-schema with respect to this group.

Families with a traditional sex role orientation believe in a democratic approach to making purchase decisions.

Consumer socialization is the process through which young consumers develop attitudes and learn skills that help them function in the marketplace.

Jane is a tomboy and aspires to become a mechanic.She wants nothing to do with her friends' Fashion Club.Jane considers this club to be an aspirational group.