Exam 10: Microcultures

The Baby Boomers were born in relatively poor and volatile economic times.

The reliance on schema-based heuristics in making decisions is known as cognitive _____.

The term habitus refers to mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class.

In sociology,a marriage that is comprised of people from similar classes is referred to as _____.

The term unicultural is used to describe immigrants as they face decisions and form preferences based on their old or new cultures.

The term subculture is often used to capture much the same idea as microculture.

Divergence refers to the phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd.

When consumers work their way into a class,it is termed as their ascribed status.

Many young,working couples choose to have just one kid or none at all.These couples hardly have any responsibilities like saving up for children's education or securing children's future.This leaves them with more than enough money to spend on luxury goods.Most of them enjoy high spending power and splurge on a lot of luxurious goods.Which of the following trends is reflected in this scenario?

Men and women make consumer decisions identically.

The role provides a signal as to the behaviors that one should perform to truly belong to the group.

Men tend to process information in a more piecemeal fashion than women.

Consumer groupings are ineffective when microcultures are involved.

A cohort is a group of people who have lived the same major experiences in their life,and the experiences end up shaping their core values.

IMMIGRANT SCENARIO Anita, a second-generation-Asian immigrant, just started college. A self-assured girl, she displays none of the self-conscious traits one usually sees in her parents. Unlike Anita, her parents have had it tough with only enough money to make both ends meet. Till the time Anita was born, they could not afford to live in any of the respectable residential neighborhoods. Some of the neighborhood authorities make it mandatory for aspiring residents to submit details like age, ethnicity, sex, occupation, income, region, religion, and gender. Anita has always seen her parents juggle between two world-views whenever they had to make up their minds as they try to negotiate between a perceived sense of guilt for their native country and a perceived sense of loyalty for the host country. Despite their insistence that she joins an Asian community, Anita joined Delta, a sorority for geometry lovers. She has always been passionate about geometry and her membership to Delta, not only defines her on-campus personality, it makes her 'cool' in front of her other peers. -Refer to Immigrant Scenario.Some of the neighborhood authorities make it mandatory for aspiring residents to submit details like age,ethnicity,sex,occupation,income,region,religion,and gender.The neighborhood authorities are concerned with the _____ of the aspiring residents.

A microculture is defined as a group of people who share similar values and tastes that are subsumed within a larger culture.

When a consumer is marked in some way that indicates their place in society,it is referred to as _____.

Carla is a 75-year-old woman.Her life's choices have been influenced by her experiences of the Great Depression as well as World War II.She spends sparingly and buys only what is of practical use to her.Which of the following generational microcultures is Carla most likely to belong?

Define demographics.Discuss its importance with respect to microcultures.

Greg is part of a fraternity whose members wear only Polo shirts to college.Greg and his friends have chosen to join it as they wanted to define themselves from other students on campus,and wearing a certain brand of clothing helps them achieve that.Which of the following phenomena best describes the students' decision to join a fraternity to define themselves?