Exam 8: Output, Price, and Profit: the Importance of Marginal Analysis

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Marginal profit is the slope of the total profit curve.

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If a firm's fixed cost (overhead) increases, what happens to its profit-maximizing price and output?

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Nothing.Whatever output was most profitable before the increase in fixed costs must still be most profitable because total profit is reduced by the same amount at each and every output level and marginal cost has not changed.

If marginal cost of an additional unit of output is greater than average cost, then average cost will rise.

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Economists assume that business firms have many goals, and profit maximization is just one of them.

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Management gets two numbers (price and quantity) from one decision because

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Figure 8-1 Figure 8-1    -Which graph in Figure 8-1 shows a typical firm's total revenue and total cost curves? -Which graph in Figure 8-1 shows a typical firm's total revenue and total cost curves?

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A firm that sells at a price below average cost is losing money.

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Figure 8-5 Figure 8-5    -From Figure 8-5 one can deduce -From Figure 8-5 one can deduce

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Average cost equals total cost multiplied by the number of units of output.

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Thomas Edison once said that he began making real profit on light bulbs when he dumped his surplus on the European market at less than the "cost of production." From this we can deduce Edison

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Herbert Simon has concluded that decision making in industry is often best described as

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When marginal cost exceeds marginal revenue,

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Most consumers in stores use marginal analysis to make their buying decisions.

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Marginal, average, and total figures are unrelated.

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A profit-maximizing firm always

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The typical total profit graphical presentation is shown as

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Complete the following table and determine the point of profit maximization. Complete the following table and determine the point of profit maximization.

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Marginal cost is defined by the slope of the total revenue curve.

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If the marginal profit from increasing output by one unit is negative, then to attain an optimum the firm should

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If a person who weighs 100 lbs.is riding in an elevator and is joined by a person weighing 120 lbs., what happens to the average weight of persons on the elevator?

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