Exam 8: Output, Price, and Profit: the Importance of Marginal Analysis

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Marginal profit is the additional profit that accrues to the firm when the output rises by one unit.

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Net benefit is equal to total benefit minus marginal cost.

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Why assume that firms maximize profit, when it is easy to find companies that pursue other goals such as saving rain forests (Ben and Jerry's) and sponsoring Mister Rogers (Sears)?

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Assume that you have taken over management of a small concession stand on a local beach for the summer.Your main product is iced water, popular on hot days.You've been selling 400 cups per day at 50 cents each.The cups cost 5 cents each.One of your customers suggests that you cut the price to 40 cents to make more money.For the customer to be correct, how much must your sales increase?

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The difference between economic profit and accountant's definition of profit is that an economist's total cost counts the ____ of inputs.

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If a profit-maximizing firm's fixed cost of producing widgets falls,

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Economists and accountants have very different definitions of profit.

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Many large universities rent out parts of their campuses to conference groups during the summer because such groups cause little damage, require little staff attention, and bring in large amounts of income.A university's decision to rent its campus to a conference group is most clearly based on

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If marginal profit is zero, then average profit is at a maximum.

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Regarding the relationship between marginal profit and average profit, which of the following statements is NOT true?

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The average revenue curve can also be described as the demand curve.

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The optimal number of units to produce is best expressed when:

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Firms need to know the shape of a demand curve to use marginal analysis.

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Most business people calculate marginal cost and marginal revenue to decide how much to produce.

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