Exam 8: Output, Price, and Profit: the Importance of Marginal Analysis

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A firm's fixed cost

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Total profit

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A firm is generally more interested in marginal profits than in total profits.

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The phone network says it loses money on local calls, because the $20 average monthly bill does not cover its average cost of $30.It estimates that $18 of costs are directly related to local service, with $12 the share from overall expenses (overhead).Why would the phone network be willing to operate if it is losing money?

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A separate average revenue curve is not required when you have the demand curve for a firm.Explain.

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The total cost of producing one unit of output is $200; two units cost $300, three units $450, and four units $800.Fixed cost is $50.Draw the associated total cost, average cost, and marginal cost curves, placing total cost on one graph and marginal and average cost on a second graph.

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Which of the following is true if the opportunity cost of producing a particular good is less than its accounting profit?

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In the case study discussed in the chapter, the electronics firm was losing money by selling its calculators at a price that was below average cost.

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What rule(s) should a firm follow in deciding optimum output for profit maximization?

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A company draws its total cost curve and total revenue curve on the same graph.If the firm wishes to maximize profits, it will select the output at which the

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A firm's total profit is the difference between its sales and what it pays out in costs.

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Marginal cost curves and average cost curves are both purely upward sloping.

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Figure 8-3 Figure 8-3    -Figure 8-3 shows a firm's total profit function.At an output of 40, the firm's total profit equals ____. -Figure 8-3 shows a firm's total profit function.At an output of 40, the firm's total profit equals ____.

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Accounting profit is usually smaller than economic profit.

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A firm can choose a quantity of output, and the price is then determined by

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Explain whether a firm's decisions are optimal if economic profit is (a) positive, (b) zero, or (c) negative.

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"Satisficing" rather than "maximizing" primarily emerges under conditions where

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If marginal revenue and marginal cost are not equal, profit can be maximized by

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When a firm's fixed cost rises, its total profit curve shifts

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A firm that is earning zero economic profit should go out of business.

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