Exam 8: Output, Price, and Profit: the Importance of Marginal Analysis

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Marginal profit equals the difference between marginal revenue and marginal cost.

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Michael Jordan averaged 35 points per game over a 100-game season.During the playoff round of 10 games, he averaged 50 points, and in the five-game championship series, he led the Chicago Bulls to victory, averaging 40 points.For the entire season, how many points did Jordan score, what was his average, and did the championship series pull his previous average up or down?

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According to the text, when management selects a price or quantity, it also selects the other.Explain why this is true.

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Profit is maximized at the output at which marginal revenue equals marginal cost.

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Given total cost and the quantity of output, marginal cost and average cost can be determined.

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If your cumulative Grade Point Average (GPA) after two years of college is 3.0, and your grades for the current semester average 3.5, what will happen to your cumulative GPA? Explain the similarity of this example to the case of marginal cost and average cost.

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The federal government, in order to fund expanded health care, imposes a lump-sum tax on all business property.Profit-maximizing firms that stay in business will respond by

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Total profit equals

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Total profit = Total revenue − Total cost (including opportunity cost).? ? Total profit defined in this way is called

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Distinguish between the economist's definition of profit and the accountant's definition.Which is superior for decision making?

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An optimal level of output is one at which marginal profit > 0.

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To find a firm's total revenue at every quantity, all you need to know is

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If the average cost of a product is $10 per unit and the price is $5, the firm is losing money.

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Total profit is maximized

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In the case study discussed in the chapter, the electronics firm was actually enhancing its profits by selling calculators at a price that was below average cost.

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Average cost equals

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At a profit-maximizing output level,

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Marginal cost

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Economists and accountants use the same definition of profit.

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If output is increased beyond the point where total profit is maximized,

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