Exam 5: Segmenting and Targeting the Audience

The position you and your family occupy within your society is known as your ________.

Which of the following is NOT a psychological influence?

What two variables are used to organize the VALS Lifestyle Framework?

Describe the three functions of reference groups.

According to the theory of ________, we tend to compensate or justify the discrepancies between what we actually receive and what we thought we would receive.

________ refers to how much of a product category or brand a customer buys.

The critical behavior predictor called usage refers to how much of a product category or brand a customer buys.

According to the Pareto Rule, 20 percent of the users buy 80 percent of the products.

Name and describe the social and cultural influences on consumer decisions and why they are important for advertisers.

In an advertisement for a local carpet retailer, a well-known radio personality explained how the company solved his problem of replacing his old carpet. Toward what part of the consumer decision process was this ad aimed?

When an insurance company tailors its promotional messages to show how its products protect people from being devastated by a natural disaster or an accident, the company is appealing to a secondary need on Maslow's Hierarchy of Needs.

________ is the amount of money available to a household after taxes and basic necessities such as food and shelter are paid for.

Using an undifferentiated strategy, marketers treat the market as homogeneous, purposely ignoring differences in the market and using one marketing strategy that will appeal to as many people as possible.

The boundaries each culture establishes for "proper" behavior are called ________.

Name and describe the behavioral influences on consumer decisions.

A ________ is a group of people an individual uses as a model for behavior in specific situations.

Ed purchases new technological devices such as PDAs, DVRs, and MP3 players after many people he knows already own the devices. However, Ed is rarely among the last people he knows to purchase a new technology. Ed is part of the late majority adopter group.

Prestige, status, and accomplishments are all examples of which level of needs in the Maslow's Hierarchy of Needs?

________ are simply rules learned through social interaction that specify or prohibit certain behaviors.

According to the U.S. Census, Monique, Bob, and the children are considered to be a ________.