Exam 5: Segmenting and Targeting the Audience

While many advertisers use celebrity endorsements, Old Navy's "SuperModelquins" campaign used mannequins as a(n)________, playing with the idea that model mannequins can set fashion and appearance standards.

In the VALS Framework, Achievers and Strivers are motivated by achievement.

What race/ethnicity is growing faster than other ethnic groups?

How might geographic shifts in population impact marketers?

A need is an internal force that stimulates an individual to behave in a particular manner.

________ is the stage in which consumers compare various products and features and reduce the list of options to a manageable number.

Acquired needs are also called ________ needs.

Physiological needs include the need for water, food, air, and sleep.

Why do retailers put several items, such as candy, batteries, small packages of facial tissue, coolers with individual bottles of soft drinks, and so forth right by the checkout?

Many students in a junior high school wear the same style of shoes to school each day. From the marketing perspective, why are these students conforming to a similar style?

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n)________.

The social and cultural forces that impact consumer decision making include culture, social class, family, and demographics.

Which of the following choices is a behavioral influence on consumer decision making?

After budgeting for the things that he has to pay for, such as his mortgage, car payments, insurance, food, and so forth, Bob figures they have $1,000 left each month to use for whatever they want. This $1,000 represents the Smith's ________ income.

Psychographic analysis looks at ________ in terms of patterns of consumption, personal relationships, interests, and leisure activities.

According to the VALS classification of consumers, what are the three primary motivations for buying products and services?

Business buyers are not influenced by emotional factors.

Explain why the Hispanic culture is of great interest to marketers in the United States.

In Maslow's Hierarchy of Needs, ________ needs include water, sleep, and food.

Barbara doesn't like to make major purchase decisions, such as choosing which car to buy. However, she had to replace the old car she owned because it was no longer reliable, so she purchased a new Honda Accord. Although her entire family assisted in the purchase transaction and the salesperson was a close family friend and practically sold the car to her at cost, she is still concerned whether she made the right decision. Barbara is suffering from ________.