Exam 2: E-Commerce Business Models and Concepts

Which of the following would be considered an indirect competitor of American Airlines?

Scale economies are efficiencies that result from flattening the hierarchy of an organization.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

Service providers primarily use the advertising revenue model.

Stickiness is an important attribute for which revenue model?

An industry ________ is an effort to understand and describe the nature of competition in an industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers and suppliers.

The terms revenue model and financial model can be used interchangeably.

All of the following can be considered a direct or indirect competitor of Amazon.com except:

The existence of a large number of competitors in any one market segment may indicate:

What is the primary revenue model for an e-distributor?

All of the following use an advertising revenue model except:

Which of the following companies utilizes a transaction fee revenue model?

Over the past decade, the number of exchanges has:

________ create and sell access to digital electronic markets.

A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n)________.

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

The basic value proposition of community providers is:

Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.

________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.