Question 1

The overall retail market in the United States in 2013 was estimated at about:

Accepted Answer

A) $39 trillion. 
B) $3.9 trillion. 
C) $390 billion. 
D) $39 billion. 
A) $39 trillion. 
B) $3.9 trillion. 
C) $390 billion. 
D) $39 billion.

Question 2

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Accepted Answer

A) True 
 B)False

Question 3

Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs.This will enable your firm to adopt a strategy of:

Accepted Answer

A) cost competition. 
B) scope. 
C) scale. 
D) focus. 
A) cost competition. 
B) scope. 
C) scale. 
D) focus.

Question 4

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

Accepted Answer

The term industry structure refers to th

Question 5

A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

Accepted Answer

The answer of A(n)________ is the set of activities performed...

Question 6

The element of a business model that is responsible for making the model work is:

Accepted Answer

A) the management team. 
B) the organizational structure. 
C) the firm's key competitive advantage. 
D) the market strategy. 
A) the management team. 
B) the organizational structure. 
C) the firm's key competitive advantage. 
D) the market strategy.

Question 7

Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market.Assume that the overall size of the distance learning market is $25 billion.The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market.Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market.What is Learnmore.com's realistic market opportunity, approximately?

Accepted Answer

A) $5 billion 
B) $6.6 billion 
C) $165 billion 
D) $25 billion 
A) $5 billion 
B) $6.6 billion 
C) $165 billion 
D) $25 billion

Question 8

A(n)________ marketplace supplies products and services of interest to particular industries.

Accepted Answer

The answer of A(n)________ marketplace supplies products and services of...

Question 9

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Accepted Answer

A) global reach 
B) richness 
C) interactivity 
D) personalization 
A) global reach 
B) richness 
C) interactivity 
D) personalization

Question 10

Which of the following is not considered a portal?

Accepted Answer

A) Yahoo 
B) MSN 
C) WSJ.com 
D) AOL 
A) Yahoo 
B) MSN 
C) WSJ.com 
D) AOL

Question 11

Most first movers have the complementary resources needed to sustain their advantage.

Accepted Answer

A) True 
 B)False

Question 12

One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:

Accepted Answer

A) application efficiencies. 
B) network efficiencies. 
C) scale economies. 
D) network externalities. 
A) application efficiencies. 
B) network efficiencies. 
C) scale economies. 
D) network externalities.

Question 13

Which of the following is an example of the affiliate revenue model?

Accepted Answer

A) Yahoo 
B) eBay 
C) Gap.com 
D) MyPoints 
A) Yahoo 
B) eBay 
C) Gap.com 
D) MyPoints

Question 14

In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.

Accepted Answer

The answer of In the ________ revenue model, a Web...

Question 15

The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.

Accepted Answer

The answer of The use by a company of its...

Question 16

Which of the following are Amazon's primary value propositions?

Accepted Answer

A) personalization and customization 
B) selection and convenience 
C) reduction of price discovery cost 
D) management of product delivery 
A) personalization and customization 
B) selection and convenience 
C) reduction of price discovery cost 
D) management of product delivery

Question 17

Which of the following was not able to successfully implement a freemium business model?

Accepted Answer

A) Pandora 
B) MailChimp 
C) Evernote 
D) Ning 
A) Pandora 
B) MailChimp 
C) Evernote 
D) Ning

Question 18

Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.

Accepted Answer

A) True 
 B)False

Question 19

Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal.

Accepted Answer

A) True 
 B)False

Question 20

The strategy of customer intimacy focuses on developing strong ties with customers in order to increase ________ costs.

Accepted Answer

The answer of The strategy of customer intimacy focuses on...

The overall retail market in the United States in 2013 was estimated at about:

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs.This will enable your firm to adopt a strategy of:

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

The element of a business model that is responsible for making the model work is:

A(n)________ marketplace supplies products and services of interest to particular industries.

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Which of the following is not considered a portal?

Most first movers have the complementary resources needed to sustain their advantage.

One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:

Which of the following is an example of the affiliate revenue model?

In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.

The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.

Which of the following are Amazon's primary value propositions?

Which of the following was not able to successfully implement a freemium business model?

Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.

Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal.

The strategy of customer intimacy focuses on developing strong ties with customers in order to increase ________ costs.

The Revolution Continues

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

The overall retail market in the United States in 2013 was estimated at about:

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs.This will enable your firm to adopt a strategy of:

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

The element of a business model that is responsible for making the model work is:

A(n)________ marketplace supplies products and services of interest to particular industries.

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Which of the following is not considered a portal?

Most first movers have the complementary resources needed to sustain their advantage.

One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:

Which of the following is an example of the affiliate revenue model?

In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.

The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.

Which of the following are Amazon's primary value propositions?

Which of the following was not able to successfully implement a freemium business model?

Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.

Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal.

The strategy of customer intimacy focuses on developing strong ties with customers in order to increase ________ costs.

The Revolution Continues

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters