Question 1

With target costing,marketers will first ________ and then ________.

Accepted Answer

A) build the marketing mix;identify the target market 
B) identify the target market;build the marketing mix 
C) design the product;determine its cost 
D) use skimming pricing;use penetrating pricing 
E) determine a selling price;target costs to ensure that the price is met 
A) build the marketing mix;identify the target market 
B) identify the target market;build the marketing mix 
C) design the product;determine its cost 
D) use skimming pricing;use penetrating pricing 
E) determine a selling price;target costs to ensure that the price is met

Question 2

When using product bundle pricing,sellers combine several of their products and offer the bundle at an increased price for increased profit.

Accepted Answer

A) True 
 B)False

Question 3

Costs that vary directly with the level of production are referred to as ________ costs.

Accepted Answer

A) fixed 
B) variable 
C) target 
D) total 
E) unit 
A) fixed 
B) variable 
C) target 
D) total 
E) unit

Question 4

If demand hardly changes with a small change in price,we say the demand is ________.

Accepted Answer

A) variable 
B) inelastic 
C) value-based 
D) at breakeven pricing 
E) market penetrating 
A) variable 
B) inelastic 
C) value-based 
D) at breakeven pricing 
E) market penetrating

Question 5

When a manufacturer seeks a market for by-products and accepts a price that covers more than the cost of storing and delivering those by-products,the manufacturer is able to reduce the main product's price to make it more competitive.

Accepted Answer

A) True 
 B)False

Question 6

When rival companies illegally talk to each other about their price setting intentions,this is known as price ________.

Accepted Answer

A) predation 
B) collusion 
C) plagiarism 
D) penetration 
E) deception 
A) predation 
B) collusion 
C) plagiarism 
D) penetration 
E) deception

Question 7

Xbox 360 decides to add a free subscription to XBOX magazine with every game bought in an effort to differentiate its offering from PS3 games.This is an example of ________.

Accepted Answer

A) good-value pricing 
B) add-on pricing 
C) product-support pricing 
D) value-added pricing 
E) cost-based pricing 
A) good-value pricing 
B) add-on pricing 
C) product-support pricing 
D) value-added pricing 
E) cost-based pricing

With target costing,marketers will first and then .

When using product bundle pricing,sellers combine several of their products and offer the bundle at an increased price for increased profit.

Costs that vary directly with the level of production are referred to as ________ costs.

If demand hardly changes with a small change in price,we say the demand is ________.

When a manufacturer seeks a market for by-products and accepts a price that covers more than the cost of storing and delivering those by-products,the manufacturer is able to reduce the main product's price to make it more competitive.

When rival companies illegally talk to each other about their price setting intentions,this is known as price ________.

Xbox 360 decides to add a free subscription to XBOX magazine with every game bought in an effort to differentiate its offering from PS3 games.This is an example of ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters

Exam 9: Pricing: Capturing Customer Value

With target costing,marketers will first ________ and then ________.

When using product bundle pricing,sellers combine several of their products and offer the bundle at an increased price for increased profit.

Costs that vary directly with the level of production are referred to as ________ costs.

If demand hardly changes with a small change in price,we say the demand is ________.

When a manufacturer seeks a market for by-products and accepts a price that covers more than the cost of storing and delivering those by-products,the manufacturer is able to reduce the main product's price to make it more competitive.

When rival companies illegally talk to each other about their price setting intentions,this is known as price ________.

Xbox 360 decides to add a free subscription to XBOX magazine with every game bought in an effort to differentiate its offering from PS3 games.This is an example of ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters

With target costing,marketers will first and then .