Exam 13: Direct and Digital Marketing: Interactivity and Fulfilment

Compare 'simple lists',such as a mailing list,with a 'customer database'.

Database marketing requires minimal initial investment beyond training personnel to code and mine data.

Outline the major benefits of direct marketing for both customers and sellers.

Today,direct marketing relies heavily on database technologies and new marketing media.Early direct marketers primarily used direct mailers,telemarketing and ________.

'Data mining' involves gathering data about the target market from a diverse range of sources and storing it in the company's database for subsequent use.

When a marketer pays a large sum of money to ensure that a search engine such as Google lists a given website at the top or side of the listings on a predetermined search word,this is known as ________.

Unsolicited,unwanted commercial email messages that clog up email boxes are called 'spam'.

A small,successful chain of mostly urban stores offers stylish clothes made of all-organic materials for infants,toddlers and young children.It is considering using direct and digital marketing to reach potential customers who live outside of the company's existing markets,with the goal of creating emotional connections and long-term relationships with a new group of customers.Which of the following methods of direct and digital marketing would likely be most effective in accomplishing this goal?

Of the seven Cs of effective website design,________ refers to the ways that the site enables user-to-user communication.

A common form of internet fraud that uses deceptive emails and fraudulent websites to fool users into divulging personal information is known as ________.

Which of the following best describes a 'relational database'?

________ involve(s)routine order taking by telephone operators.

Of the seven Cs of effective website design,________ refers to a website's capability to enable commercial transactions.

A major digital and direct marketing issue in most countries is consumer ________.

Direct ________ is printed material sent by mail to convey offers to consumers,whether targeted to the recipient by name or to the business or householder by a broader targeting method.

Some direct marketers have been accused of taking unfair advantage of impulsive or less-sophisticated buyers.Television shopping channels and program-long _____ targeting television-addicted shoppers seem to be the worst culprits.

Databases facilitate systematic searches for relationships and patterns within and between databases.Which of the following is NOT one of the patterns or associations typically found?

'Banners' are online ads that pop up between changes on a website.

Explain how a company might benefit from monitoring the blogosphere.

Ring-tone giveaways,mobile games and text-in contests are all examples of ________ marketing.