Exam 13: Direct and Digital Marketing: Interactivity and Fulfilment

________ are designed to supplement other sales channels,rather than to sell the company's products directly.

For inbound telephone marketing,the company provides a toll-free phone number so it can receive orders solicited by television and print ads,direct mail and catalogues.

Online communities where people socialise or exchange information and opinions are called ________.

When considering the different forms of direct and online marketing,direct ________ involves personal selling into the home or office of potential customers or to a known clientele.

'Telemarketing' may ________.

An insurance salesperson has installed a software program on her company's customer database that will remind her to mail birthday and anniversary cards to her clients.She is using the customer database to ________.

Former Australian MasterChef contestant,Billy Law,hosts a website known as 'A Table For Two' (ATFT)that features the best eats in and around Sydney,fabulous food photography,personal notes about food and travel,occasional recipes and notes about ingredients.Billy's site is best described as ________.

Compare and contrast the purpose and content of a 'corporate website' to that of a 'marketing website'.

Each time a grocery shopper swipes his or her loyalty card,the store collects information about the shopper's purchasing habits,including their product preferences.One multi-national supermarket chain takes the aggregate data and splits consumers into groups based on apparent similarities in product choices.Each group is given an evocative name such as Finer Foods (people who enjoy luxury productions and are willing to experiment);Healthy Choices (people who are interested in organic produce,low fat / low carb options);Traditionalists (those who rely on fixed shopping list)and Convenience (those who are busy,regard food as fuel and rely on ready-prepared foodstuffs).In this example,the supermarket chain is using its database for which of the following activities?

One of the advantages of direct and digital marketing for sellers is that it ________.

The process of making modifications to a website which ensure indexing by spiders and bots,and which help a site to be found by keyword searches,improve search rankings and assist search output is known as ________.

A comprehensive database is a tremendous tool for the direct and digital marketer.It should contain geographic,demographic,psychographic and ________ data.

Which of the following is a potential drawback of advertising on,or attempting to influence content on,a blog?