Question 1

Dan needs to explain the new leave policy to the 50 employees in his company.Which of the following will NOT be appropriate for the message?

Accepted Answer

A) IM 
B) email 
C) letter 
D) memo 
E) in-person presentation 
A) IM 
B) email 
C) letter 
D) memo 
E) in-person presentation A

Question 2

If you expect an unfavorable audience response to your message,it is quite effective to state your conclusions and recommendations up front.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following forms of communication is the richest?

Accepted Answer

A) a phone call 
B) a memo 
C) an email 
D) a face-to-face conversation 
E) a letter 
A) a phone call 
B) a memo 
C) an email 
D) a face-to-face conversation 
E) a letter D

Question 4

Which of the following purposes of a business message helps define the overall approach needed,from gathering information to organizing the message,without setting precise goals?

Accepted Answer

A) variable purpose 
B) general purpose 
C) explicit purpose 
D) relative purpose 
E) logical purpose 
A) variable purpose 
B) general purpose 
C) explicit purpose 
D) relative purpose 
E) logical purpose

Question 5

________ media communicate in the simplest ways,provide no opportunity for audience feedback,and aren't personalized.

Accepted Answer

A) Direct 
B) Traditional 
C) Lean 
D) Uniform 
E) Rich 
A) Direct 
B) Traditional 
C) Lean 
D) Uniform 
E) Rich

Question 6

Compare the advantages and disadvantages of oral and written media,and give examples of instances in which you would use each form of media.

Accepted Answer

Oral communication is best when you need

Question 7

Which of the following reflects providing pertinent information to the audience?

Accepted Answer

A) The mathematical formulas in a customer report has failed to include some important data during calculation. 
B) A speaker mentions his tips for writing effective reports to business students at a college. 
C) The manager did not include a few weekly errors in the monthly accuracy report that goes to the top management of the company. 
D) Due to personal problems, an employee sends an email communication for her manager that does not contain all the required information. 
E) A popular men's health magazine launches a marketing campaign that provides free samples of a health supplement to everyone at the local mall. 
A) The mathematical formulas in a customer report has failed to include some important data during calculation. 
B) A speaker mentions his tips for writing effective reports to business students at a college. 
C) The manager did not include a few weekly errors in the monthly accuracy report that goes to the top management of the company. 
D) Due to personal problems, an employee sends an email communication for her manager that does not contain all the required information. 
E) A popular men's health magazine launches a marketing campaign that provides free samples of a health supplement to everyone at the local mall.

Question 8

Which of the following questions will NOT help determine the audience profile?

Accepted Answer

A) What is the audience composition? 
B) What are the audience's expectations and preferences? 
C) Where is the audience located? 
D) How many people does the message need to reach? 
E) Will the message change anything? 
A) What is the audience composition? 
B) What are the audience's expectations and preferences? 
C) Where is the audience located? 
D) How many people does the message need to reach? 
E) Will the message change anything?

Question 9

Which of the following is a disadvantage of written media?

Accepted Answer

A) restricts participation of those physically present 
B) provides no permanent, verifiable record of the communication 
C) reduces communicator's control over the message 
D) offers no opportunity to revise or edit 
E) offers no opportunity for nonverbal communication 
A) restricts participation of those physically present 
B) provides no permanent, verifiable record of the communication 
C) reduces communicator's control over the message 
D) offers no opportunity to revise or edit 
E) offers no opportunity for nonverbal communication

Question 10

Which of the following is true of the indirect approach to presenting information?

Accepted Answer

A) Tough issues are avoided as the audience is hostile. 
B) It usually begins with a conclusion or recommendation and follows up with evidence. 
C) Messages which are routine and noncontroversial are usually presented using this approach. 
D) The main idea is withheld until a logical and persuasive case can be built up. 
E) It is used when a positive reception is expected from the audience. 
A) Tough issues are avoided as the audience is hostile. 
B) It usually begins with a conclusion or recommendation and follows up with evidence. 
C) Messages which are routine and noncontroversial are usually presented using this approach. 
D) The main idea is withheld until a logical and persuasive case can be built up. 
E) It is used when a positive reception is expected from the audience.

Question 11

The term ________ refers to a centralized database that collects the experiences and insights of employees throughout the organization.

Accepted Answer

A) social-network platform 
B) business intelligence system 
C) knowledge-management system 
D) teleconferencing system 
E) workflow-management system 
A) social-network platform 
B) business intelligence system 
C) knowledge-management system 
D) teleconferencing system 
E) workflow-management system

Question 12

Defining the purpose of your message,gathering the necessary information,and selecting the medium for delivering the message take place in the planning stage of the writing process.

Accepted Answer

A) True 
 B)False

Question 13

Brian needs to create a business message for a new savings scheme for a bank.He develops an audience profile and gathers the information that must be included in the message.According to the three-step writing process,which of the following should be Brian's next step?

Accepted Answer

A) distributing the message 
B) proofreading the message 
C) selecting the medium 
D) revising the message 
E) analyzing the situation 
A) distributing the message 
B) proofreading the message 
C) selecting the medium 
D) revising the message 
E) analyzing the situation

Question 14

The second stage of the writing process includes ________.

Accepted Answer

A) gathering information that will inform, persuade, or motivate the audience 
B) adapting the message to the audience and composing the first draft 
C) revising and rewriting until the message is clear and effective 
D) proofreading the message 
E) selecting the right medium 
A) gathering information that will inform, persuade, or motivate the audience 
B) adapting the message to the audience and composing the first draft 
C) revising and rewriting until the message is clear and effective 
D) proofreading the message 
E) selecting the right medium

Question 15

Brainstorming is only effective when used by a group of people.

Accepted Answer

A) True 
 B)False

Question 16

The second stage of the writing process involves adapting the message to the audience and composing the first draft.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is true of the direct approach to presenting information?

Accepted Answer

A) It is generally used when the audience is uninterested in the message. 
B) It is used when the audience may react negatively to the message. 
C) It generally presents evidence to build a case before reaching a conclusion. 
D) It generally starts with the main idea and follows up with the evidence. 
E) It is used when audience receptivity to the message is not known. 
A) It is generally used when the audience is uninterested in the message. 
B) It is used when the audience may react negatively to the message. 
C) It generally presents evidence to build a case before reaching a conclusion. 
D) It generally starts with the main idea and follows up with the evidence. 
E) It is used when audience receptivity to the message is not known.

Question 18

In business messages,you need to state your specific purpose as precisely as possible,including identifying which audience members should respond,how,and when they should respond.

Accepted Answer

A) True 
 B)False

Question 19

Leaner media are best used for messages that ________.

Accepted Answer

A) are routine 
B) are highly emotional 
C) are non-periodic 
D) require feedback 
E) must be personalized 
A) are routine 
B) are highly emotional 
C) are non-periodic 
D) require feedback 
E) must be personalized

Question 20

Briefly explain the activities involved in the writing step of the writing process.

Accepted Answer

In the writing step of the writing proce

Dan needs to explain the new leave policy to the 50 employees in his company.Which of the following will NOT be appropriate for the message?

If you expect an unfavorable audience response to your message,it is quite effective to state your conclusions and recommendations up front.

Which of the following forms of communication is the richest?

Which of the following purposes of a business message helps define the overall approach needed,from gathering information to organizing the message,without setting precise goals?

________ media communicate in the simplest ways,provide no opportunity for audience feedback,and aren't personalized.

Compare the advantages and disadvantages of oral and written media,and give examples of instances in which you would use each form of media.

Which of the following reflects providing pertinent information to the audience?

Which of the following questions will NOT help determine the audience profile?

Which of the following is a disadvantage of written media?

Which of the following is true of the indirect approach to presenting information?

The term ________ refers to a centralized database that collects the experiences and insights of employees throughout the organization.

Defining the purpose of your message,gathering the necessary information,and selecting the medium for delivering the message take place in the planning stage of the writing process.

Brian needs to create a business message for a new savings scheme for a bank.He develops an audience profile and gathers the information that must be included in the message.According to the three-step writing process,which of the following should be Brian's next step?

The second stage of the writing process includes ________.

Brainstorming is only effective when used by a group of people.

The second stage of the writing process involves adapting the message to the audience and composing the first draft.

Which of the following is true of the direct approach to presenting information?

In business messages,you need to state your specific purpose as precisely as possible,including identifying which audience members should respond,how,and when they should respond.

Leaner media are best used for messages that ________.

Briefly explain the activities involved in the writing step of the writing process.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 3: Planning Business Messages

Dan needs to explain the new leave policy to the 50 employees in his company.Which of the following will NOT be appropriate for the message?

If you expect an unfavorable audience response to your message,it is quite effective to state your conclusions and recommendations up front.

Which of the following forms of communication is the richest?

Which of the following purposes of a business message helps define the overall approach needed,from gathering information to organizing the message,without setting precise goals?

________ media communicate in the simplest ways,provide no opportunity for audience feedback,and aren't personalized.

Compare the advantages and disadvantages of oral and written media,and give examples of instances in which you would use each form of media.

Which of the following reflects providing pertinent information to the audience?

Which of the following questions will NOT help determine the audience profile?

Which of the following is a disadvantage of written media?

Which of the following is true of the indirect approach to presenting information?

The term ________ refers to a centralized database that collects the experiences and insights of employees throughout the organization.

Defining the purpose of your message,gathering the necessary information,and selecting the medium for delivering the message take place in the planning stage of the writing process.

Brian needs to create a business message for a new savings scheme for a bank.He develops an audience profile and gathers the information that must be included in the message.According to the three-step writing process,which of the following should be Brian's next step?

The second stage of the writing process includes ________.

Brainstorming is only effective when used by a group of people.

The second stage of the writing process involves adapting the message to the audience and composing the first draft.

Which of the following is true of the direct approach to presenting information?

In business messages,you need to state your specific purpose as precisely as possible,including identifying which audience members should respond,how,and when they should respond.

Leaner media are best used for messages that ________.

Briefly explain the activities involved in the writing step of the writing process.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters