Exam 11: Writing and Completing Reports and Proposals

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Bridgit needs to illustrate the relative frequency of search terms on her company's website.Which of the following visual choices will be most effective here?

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A

Which of the following can help to strengthen an argument for a persuasive proposal?

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B

Artie is aware that the content and length of the close of a report depend primarily on his choice of the direct or indirect approach.If he is using the direct approach,in the close he should ________.

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C

To show how a building would look post-renovation,a customer is shown a digitally manipulated image of the existing building,with the new design in place.In the new image,the surrounding buildings are replaced by pictures of tall trees and a scenic background is added.Is this action ethical? Explain your answer.

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Timelines and Gantt charts are specialized bar charts.

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Fred is an intern at a leading marketing company.He is assigned the task of creating a chart to illustrate the sale of Apple iPod classic over a period of five years by separating the consumers into three age groups.Which of the following visual choices will be most effective?

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Well-designed visual elements can enhance the communication power of textual messages and,in some instances,even replace textual messages.Discuss six principles of graphic design that can improve the quality of your visuals.

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When writing a report,the ________ presents,analyzes,and interprets the information you gathered during your investigation of the subject matter.

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While closing a proposal,summarize key selling points and ________.

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Online content does not require you to take special care to build trust with your audience because of the anonymity of the Internet.

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Adapting online content for a global audience is the ideal,but it is expensive.Some companies deal with this issue by ________.

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________ come after a body of material and summarize the information for your readers,helping them absorb details.

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When writing for websites,present your information as elaborately as possible to develop your reader's trust.

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Julia needs to illustrate the smartphone market share of different companies.Which of the following visual choices will be most effective here?

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Visual literacy is the ability to ________.

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Which section of a report brings all the action items together in one place?

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When collaborating on wikis,include wordplay to enhance communication with the readers and let them click through and figure out where they're going.

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Robert needs to prepare a process report for top level managers.He understands that the audience will be short on time.He should ________.

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If the document suggests change or some other course of action,the close ________.

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An informative phrasing for a synopsis is simply describing what the report is about,without "giving away the ending."

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