Question 1

Using an induction to create logical appeal in a persuasive message involves ________.

Accepted Answer

A) working from a generalization to a specific conclusion 
B) working from specific evidence to a general conclusion 
C) presenting a specific problem using words such as freedom, success, and free 
D) reasoning from specific evidence to specific evidence 
E) supporting a claim by restating it in different words 
A) working from a generalization to a specific conclusion 
B) working from specific evidence to a general conclusion 
C) presenting a specific problem using words such as freedom, success, and free 
D) reasoning from specific evidence to specific evidence 
E) supporting a claim by restating it in different words B

Question 2

Which of the following is the final phase in the AIDA model of organizing persuasive messages?

Accepted Answer

A) attention 
B) interest 
C) actualization 
D) action 
E) desire 
A) attention 
B) interest 
C) actualization 
D) action 
E) desire D

Question 3

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

Accepted Answer

A) A good persuasive business message should rely solely on logical appeals. 
B) All persuasive appeals are either purely logical or purely emotional. 
C) The use of emotional appeals in marketing and sales messages is unethical. 
D) Using words such as freedom, success, and compassion calls on feelings and audience sympathies. 
E) An emotional appeal uses analogies, inductive reasoning, and deductive reasoning. 
A) A good persuasive business message should rely solely on logical appeals. 
B) All persuasive appeals are either purely logical or purely emotional. 
C) The use of emotional appeals in marketing and sales messages is unethical. 
D) Using words such as freedom, success, and compassion calls on feelings and audience sympathies. 
E) An emotional appeal uses analogies, inductive reasoning, and deductive reasoning. D

Question 4

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

Accepted Answer

A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim. 
B) If you imply or make an offer and then can't fulfill your end of the bargain, you can be sued for breach of contract. 
C) Names, but not photographs, of individuals can be used even without permission. 
D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product is legal but not ethical. 
E) Only deceptive claims that are explicitly made, not just implied, in a persuasive message are considered illegal by the FTC. 
A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim. 
B) If you imply or make an offer and then can't fulfill your end of the bargain, you can be sued for breach of contract. 
C) Names, but not photographs, of individuals can be used even without permission. 
D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product is legal but not ethical. 
E) Only deceptive claims that are explicitly made, not just implied, in a persuasive message are considered illegal by the FTC.

Question 5

The AIDA model can use either a direct or an indirect approach.

Accepted Answer

A) True 
 B)False

Question 6

Close persuasive claims on a respectful note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Accepted Answer

A) True 
 B)False

Question 7

Describe the four steps of the AIDA model for persuasive messages.

Accepted Answer

The AIDA model organizes your presentati

Question 8

When trying to persuade a skeptical or hostile audience,you should use complex and technical language to demonstrate your competence in the area.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is true about organizing your information for persuasive messages?

Accepted Answer

A) Persuasive messages should be about you, the sender, and not about the receiver. 
B) Persuasive messages should have as wide a scope as possible. 
C) Most persuasive messages use the direct approach. 
D) If you are not in a position of power in an organization, a direct approach is most appropriate for persuasive messages. 
E) When you have a close relationship with your audience and the message is welcome, the direct approach can be effective. 
A) Persuasive messages should be about you, the sender, and not about the receiver. 
B) Persuasive messages should have as wide a scope as possible. 
C) Most persuasive messages use the direct approach. 
D) If you are not in a position of power in an organization, a direct approach is most appropriate for persuasive messages. 
E) When you have a close relationship with your audience and the message is welcome, the direct approach can be effective.

Question 10

In a bid to persuade consumers to buy your product,you quote the results of a taste test in which most individuals preferred your product over the competitor's.Which kind of reasoning device are you using in this case?

Accepted Answer

A) analogy 
B) induction 
C) deduction 
D) circular reasoning 
E) abductive reasoning 
A) analogy 
B) induction 
C) deduction 
D) circular reasoning 
E) abductive reasoning

Question 11

A good persuasive claim should ________.

Accepted Answer

A) always include a sincere apology for the trouble caused to the receiver 
B) avoid wasting the receiver's time by reviewing the case in the message 
C) be specific about how one would like to see the situation resolved 
D) assume that the recipient already has information about the case 
E) avoid showing how the individual or organization is responsible for the problem 
A) always include a sincere apology for the trouble caused to the receiver 
B) avoid wasting the receiver's time by reviewing the case in the message 
C) be specific about how one would like to see the situation resolved 
D) assume that the recipient already has information about the case 
E) avoid showing how the individual or organization is responsible for the problem

Question 12

When your AIDA message uses the indirect approach and is delivered by memo or email,your subject line should ________.

Accepted Answer

A) be of a routine nature 
B) reveal the main idea 
C) be interesting 
D) not be relevant to the main idea 
E) be left blank 
A) be of a routine nature 
B) reveal the main idea 
C) be interesting 
D) not be relevant to the main idea 
E) be left blank

Question 13

A message that attempts to change an audience's attitudes,beliefs,or actions is a(n)________ message.

Accepted Answer

A) routine 
B) negative 
C) persuasive 
D) positive 
E) unethical 
A) routine 
B) negative 
C) persuasive 
D) positive 
E) unethical

Question 14

You are the president of the Literary Club of your college and are writing a letter to a famous writer requesting him to grant you an appointment to interview him for the club's journal.How would you go about organizing the information in your persuasive message?

Accepted Answer

A) You would first explain your reasons and build interest before asking for a decision or for action. 
B) You would state the purpose of your message in the first line and then build your case. 
C) You would only imply the purpose of your message and not state it clearly to avoid being perceived as pushy. 
D) You would present your problem but avoid suggesting a solution, thus showing respect for the receiver. 
E) You would avoid using attention grabbing statements in the opening of the message. 
A) You would first explain your reasons and build interest before asking for a decision or for action. 
B) You would state the purpose of your message in the first line and then build your case. 
C) You would only imply the purpose of your message and not state it clearly to avoid being perceived as pushy. 
D) You would present your problem but avoid suggesting a solution, thus showing respect for the receiver. 
E) You would avoid using attention grabbing statements in the opening of the message.

Question 15

The use of "advertising speak" is not effective in promotional messages for social media.

Accepted Answer

A) True 
 B)False

Question 16

The company has decided to treat the premium price of the Savannah Gold as a selling point of the product and would like to highlight it in the marketing message.Which of the following lines would best serve this purpose? Where would you place the line in the marketing message?

Accepted Answer

A) "The Savannah Gold announces to the world that you have arrived!" This line should be placed at the end of the message. 
B) "The Savannah Gold is great value for money!" This line should follow the list of features. 
C) "The Savannah Gold costs just a few thousands more than the Savannah GT." This line should be placed in the middle of the message. 
D) "Rockford Motors announces the launch of the limited-edition Savannah Gold-a premium pickup truck that combines the ruggedness of a truck with the luxury of a high-end SUV!" This line should replace the opening statement in the message. 
E) "Despite the higher price, you will never regret buying the Savannah Gold." This line should be placed at the end of the message. 
A) "The Savannah Gold announces to the world that you have arrived!" This line should be placed at the end of the message. 
B) "The Savannah Gold is great value for money!" This line should follow the list of features. 
C) "The Savannah Gold costs just a few thousands more than the Savannah GT." This line should be placed in the middle of the message. 
D) "Rockford Motors announces the launch of the limited-edition Savannah Gold-a premium pickup truck that combines the ruggedness of a truck with the luxury of a high-end SUV!" This line should replace the opening statement in the message. 
E) "Despite the higher price, you will never regret buying the Savannah Gold." This line should be placed at the end of the message.

Question 17

Avoid the use of words like "economical" or "luxurious" to prepare readers for the price of a certain product; it is always more effective to just state the price.

Accepted Answer

A) True 
 B)False

Question 18

Identify six ways to establish your credibility in persuasive messages.

Accepted Answer

1)Use simple language that your audience

Question 19

Unlike other business messages,successful marketing and sales messages start with an analysis of the competition.

Accepted Answer

A) True 
 B)False

Question 20

In marketing and sales communications,which of the following actions is considered legal when the claim is supported with objective evidence such as a survey or scientific study?

Accepted Answer

A) offering money-back guarantees 
B) making implied claims that are deceptive 
C) using bait-and-switch advertising 
D) using a person's photograph without permission 
E) excluding important information 
A) offering money-back guarantees 
B) making implied claims that are deceptive 
C) using bait-and-switch advertising 
D) using a person's photograph without permission 
E) excluding important information

Using an induction to create logical appeal in a persuasive message involves ________.

Which of the following is the final phase in the AIDA model of organizing persuasive messages?

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

The AIDA model can use either a direct or an indirect approach.

Close persuasive claims on a respectful note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Describe the four steps of the AIDA model for persuasive messages.

When trying to persuade a skeptical or hostile audience,you should use complex and technical language to demonstrate your competence in the area.

Which of the following is true about organizing your information for persuasive messages?

In a bid to persuade consumers to buy your product,you quote the results of a taste test in which most individuals preferred your product over the competitor's.Which kind of reasoning device are you using in this case?

A good persuasive claim should ________.

When your AIDA message uses the indirect approach and is delivered by memo or email,your subject line should ________.

A message that attempts to change an audience's attitudes,beliefs,or actions is a(n)________ message.

You are the president of the Literary Club of your college and are writing a letter to a famous writer requesting him to grant you an appointment to interview him for the club's journal.How would you go about organizing the information in your persuasive message?

The use of "advertising speak" is not effective in promotional messages for social media.

The company has decided to treat the premium price of the Savannah Gold as a selling point of the product and would like to highlight it in the marketing message.Which of the following lines would best serve this purpose? Where would you place the line in the marketing message?

Avoid the use of words like "economical" or "luxurious" to prepare readers for the price of a certain product; it is always more effective to just state the price.

Identify six ways to establish your credibility in persuasive messages.

Unlike other business messages,successful marketing and sales messages start with an analysis of the competition.

In marketing and sales communications,which of the following actions is considered legal when the claim is supported with objective evidence such as a survey or scientific study?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

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Exam 9: Writing Persuasive Messages

Using an induction to create logical appeal in a persuasive message involves ________.

Which of the following is the final phase in the AIDA model of organizing persuasive messages?

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

The AIDA model can use either a direct or an indirect approach.

Close persuasive claims on a respectful note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Describe the four steps of the AIDA model for persuasive messages.

When trying to persuade a skeptical or hostile audience,you should use complex and technical language to demonstrate your competence in the area.

Which of the following is true about organizing your information for persuasive messages?

In a bid to persuade consumers to buy your product,you quote the results of a taste test in which most individuals preferred your product over the competitor's.Which kind of reasoning device are you using in this case?

A good persuasive claim should ________.

When your AIDA message uses the indirect approach and is delivered by memo or email,your subject line should ________.

A message that attempts to change an audience's attitudes,beliefs,or actions is a(n)________ message.

You are the president of the Literary Club of your college and are writing a letter to a famous writer requesting him to grant you an appointment to interview him for the club's journal.How would you go about organizing the information in your persuasive message?

The use of "advertising speak" is not effective in promotional messages for social media.

The company has decided to treat the premium price of the Savannah Gold as a selling point of the product and would like to highlight it in the marketing message.Which of the following lines would best serve this purpose? Where would you place the line in the marketing message?

Avoid the use of words like "economical" or "luxurious" to prepare readers for the price of a certain product; it is always more effective to just state the price.

Identify six ways to establish your credibility in persuasive messages.

Unlike other business messages,successful marketing and sales messages start with an analysis of the competition.

In marketing and sales communications,which of the following actions is considered legal when the claim is supported with objective evidence such as a survey or scientific study?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters