Exam 5: Learning

Which of the following illustrates the use of classical conditioning in advertising?

An involuntary response to a particular stimulus, such as an eye-blink response to a puff of air or salivation to food placed in one's mouth, is called a

Negative reinforcement involves learning a behaviour because something negative follows the behaviour.

In the psychology of learning, reinforcers will always

Reinforcing children or students for activities they already enjoy often results in an increase in the preferred behaviour, even after the reinforcement is withdrawn.

Which of the following is not one of the factors identified in the text that influence operant conditioning?

You have a chemistry quiz every Friday. You set up a study schedule in which you study every night from 19:00 to 21:00 followed by a pizza. Your studying reflects a ________reinforcement schedule and you study

For classical conditioning to occur, the unconditioned stimulus should follow immediately after the conditioned stimulus and the two must be paired repeatedly. An exception to this statement is the conditioned

What are four factors that influence classical conditioning?

Little Harold overcame his fear of water after two bullies had held him under the water. Although he swam the rest of the season without noticeable fear, on the first day of swimming the next summer, he began to cry and said he was scared. What had occurred?

In his investigation of classical conditioning, Ivan Pavlov found that dogs

A negative impact of a token economy program could be

Which of the following is not one of the four factors identified in the text that influences classical conditioning?

Lee's work performance improves after she witnesses Jane receive a 10 percent wage cut due to poor work performance and low production. Lee's improvement is probably the result of

Operant conditioning is to ________ subjects as classical conditioning is to ________ subjects.

According to the text, television advertisements are most effective if the products are presented just after the beautiful people are shown.

In order to teach an animal to salivate when only a certain tone is played, you must

Rescorla has suggested that the critical factor in classical conditioning is whether the conditioned stimulus provides information that enables the organism to reliably predict the occurrence of the unconditioned stimulus. This research is written from the ________ perspective.

Which of the following is not an example of a primary reinforcer?

Katrin's gambling on a slot machine is reinforced according to the