Exam 2: E-Commerce Business Models and Concepts
Exam 1: The Revolution Is Just Beginning86 Questions
Exam 2: E-Commerce Business Models and Concepts86 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform86 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps86 Questions
Exam 5: E-Commerce Security and Payment Systems86 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts86 Questions
Exam 7: Social, Mobile, and Local Marketing86 Questions
Exam 8: Ethical, Social, and Political Issues in E-Commerce86 Questions
Exam 9: Online Retailing and Services86 Questions
Exam 10: Online Content and Media86 Questions
Exam 11: Social Networks, Auctions, and Portals86 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce86 Questions
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Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.
(Essay)
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All of the following are business models employed by the music industry except:
(Multiple Choice)
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The existence of a large number of competitors in any one market segment may indicate:
(Multiple Choice)
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W.W. Grainger is an example of which of the following business models?
(Multiple Choice)
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A ________ specifically details how you plan to find customers and to sell your product.
(Multiple Choice)
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An industry ________ is an effort to understand and describe the nature of competition in an industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers and suppliers.
(Short Answer)
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In general, the key to becoming a successful content provider is to:
(Multiple Choice)
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A(n) ________ is a set of planned activities designed to result in a profit in the marketplace.
(Short Answer)
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Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
(Multiple Choice)
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A(n) ________ marketplace supplies products and services of interest to particular industries.
(Short Answer)
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Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.
(Essay)
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Which of the following was not able to successfully implement a freemium business model?
(Multiple Choice)
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Which of the following is an example of the subscription revenue model?
(Multiple Choice)
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Which of the following would be considered an indirect competitor of Travelocity?
(Multiple Choice)
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New technologies that are at the core of a change in the way business is done are referred to as ________ technologies.
(Short Answer)
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Which of the following factors is not a significant influence on a company's competitive environment?
(Multiple Choice)
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All of the following are using a subscription revenue model for e-books except:
(Multiple Choice)
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E-commerce has increased price competition in nearly all markets.
(True/False)
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Which of the following is not a primary activity in a firm value chain?
(Multiple Choice)
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