Question 1

A(n) ________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.

Accepted Answer

The answer of A(n) ________ strategy is a strategy to...

Question 2

________ technologies are technologies that enable the incremental improvement of products and services.

Accepted Answer

The answer of ________ technologies are technologies that enable the...

Question 3

Which of the following is an example of the affiliate revenue model?

Accepted Answer

A)  Oyster 
B)  eBay 
C)  L.L. Bean 
D)  MyPoints 
A)  Oyster 
B)  eBay 
C)  L.L. Bean 
D)  MyPoints

Question 4

Which of the following is an unfair competitive advantage?

Accepted Answer

A)  brand name 
B)  access to global markets 
C)  lower product prices 
D)  superior technology 
A)  brand name 
B)  access to global markets 
C)  lower product prices 
D)  superior technology

Question 5

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

Accepted Answer

A value chain is the set of activities p

Question 6

A firm's ________ describes how a firm will produce a superior return on invested capital.

Accepted Answer

A)  value proposition 
B)  revenue model 
C)  market strategy 
D)  competitive advantage 
A)  value proposition 
B)  revenue model 
C)  market strategy 
D)  competitive advantage

Question 7

Which of the following is not a variation of the e-tailer business model?

Accepted Answer

A)  bricks-and-clicks 
B)  virtual merchant 
C)  market creator 
D)  manufacturer-direct 
A)  bricks-and-clicks 
B)  virtual merchant 
C)  market creator 
D)  manufacturer-direct

Question 8

Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of:

Accepted Answer

A)  cost competition. 
B)  scope. 
C)  scale. 
D)  focus. 
A)  cost competition. 
B)  scope. 
C)  scale. 
D)  focus.

Question 9

The basic value proposition of community providers is:

Accepted Answer

A)  they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B)  they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. 
C)  they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. 
D)  they increase customers' productivity by helping them get things done faster and more cheaply. 
A)  they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B)  they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. 
C)  they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. 
D)  they increase customers' productivity by helping them get things done faster and more cheaply.

Question 10

Which of the following companies utilizes a transaction fee revenue model?

Accepted Answer

A)  Yahoo 
B)  E*Trade 
C)  Twitter 
D)  Sears 
A)  Yahoo 
B)  E*Trade 
C)  Twitter 
D)  Sears

Question 11

SupplyOn is an example of a(n):

Accepted Answer

A)  private industrial network. 
B)  exchange. 
C)  industry consortium. 
D)  e-distributor. 
A)  private industrial network. 
B)  exchange. 
C)  industry consortium. 
D)  e-distributor.

Question 12

The ability to retain user attention and engagement is an important attribute for which revenue model?

Accepted Answer

A)  advertising revenue model 
B)  subscription revenue model 
C)  transaction fee revenue model 
D)  sales revenue model 
A)  advertising revenue model 
B)  subscription revenue model 
C)  transaction fee revenue model 
D)  sales revenue model

Question 13

All of the following can be considered a direct or indirect competitor of Amazon except:

Accepted Answer

A)  eBay. 
B)  Apple's iTunes Store. 
C)  Walmart. 
D)  Starbucks. 
A)  eBay. 
B)  Apple's iTunes Store. 
C)  Walmart. 
D)  Starbucks.

Question 14

Which of the following statements about Foursquare is not True?

Accepted Answer

A)  Foursquare combines a social network business model with location-based technology. 
B)  Foursquare began operating without a revenue model. 
C)  Foursquare's business model faces significant intellectual property concerns. 
D)  Foursquare has been able to command a high valuation from venture capital investors despite unimpressive revenue and profits. 
A)  Foursquare combines a social network business model with location-based technology. 
B)  Foursquare began operating without a revenue model. 
C)  Foursquare's business model faces significant intellectual property concerns. 
D)  Foursquare has been able to command a high valuation from venture capital investors despite unimpressive revenue and profits.

Question 15

Portals primarily generate revenue in all of the following ways except:

Accepted Answer

A)  charging advertisers for ad placement. 
B)  collecting transaction fees. 
C)  sales of goods. 
D)  charging subscription fees. 
A)  charging advertisers for ad placement. 
B)  collecting transaction fees. 
C)  sales of goods. 
D)  charging subscription fees.

Question 16

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Accepted Answer

A) True 
 B)False

Question 17

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Accepted Answer

Organizational development is a plan tha

Question 18

Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.

Accepted Answer

The answer of Personal funds derived from savings, credit card...

Question 19

All of the following are examples of business-to-business (B2B) business models except:

Accepted Answer

A)  e-distributors. 
B)  e-procurement. 
C)  exchanges. 
D)  e-tailers. 
A)  e-distributors. 
B)  e-procurement. 
C)  exchanges. 
D)  e-tailers.

Question 20

What is the primary revenue model for an e-distributor?

Accepted Answer

A)  sales 
B)  transaction fee 
C)  advertising 
D)  subscription 
A)  sales 
B)  transaction fee 
C)  advertising 
D)  subscription

A(n) ________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.

________ technologies are technologies that enable the incremental improvement of products and services.

Which of the following is an example of the affiliate revenue model?

Which of the following is an unfair competitive advantage?

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

A firm's ________ describes how a firm will produce a superior return on invested capital.

Which of the following is not a variation of the e-tailer business model?

Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of:

The basic value proposition of community providers is:

Which of the following companies utilizes a transaction fee revenue model?

SupplyOn is an example of a(n):

The ability to retain user attention and engagement is an important attribute for which revenue model?

All of the following can be considered a direct or indirect competitor of Amazon except:

Which of the following statements about Foursquare is not True?

Portals primarily generate revenue in all of the following ways except:

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.

All of the following are examples of business-to-business (B2B) business models except:

What is the primary revenue model for an e-distributor?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

A(n) ________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.

________ technologies are technologies that enable the incremental improvement of products and services.

Which of the following is an example of the affiliate revenue model?

Which of the following is an unfair competitive advantage?

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

A firm's ________ describes how a firm will produce a superior return on invested capital.

Which of the following is not a variation of the e-tailer business model?

Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of:

The basic value proposition of community providers is:

Which of the following companies utilizes a transaction fee revenue model?

SupplyOn is an example of a(n):

The ability to retain user attention and engagement is an important attribute for which revenue model?

All of the following can be considered a direct or indirect competitor of Amazon except:

Which of the following statements about Foursquare is not True?

Portals primarily generate revenue in all of the following ways except:

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.

All of the following are examples of business-to-business (B2B) business models except:

What is the primary revenue model for an e-distributor?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters