Exam 2: E-Commerce Business Models and Concepts
Exam 1: The Revolution Is Just Beginning86 Questions
Exam 2: E-Commerce Business Models and Concepts86 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform86 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps86 Questions
Exam 5: E-Commerce Security and Payment Systems86 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts86 Questions
Exam 7: Social, Mobile, and Local Marketing86 Questions
Exam 8: Ethical, Social, and Political Issues in E-Commerce86 Questions
Exam 9: Online Retailing and Services86 Questions
Exam 10: Online Content and Media86 Questions
Exam 11: Social Networks, Auctions, and Portals86 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce86 Questions
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Firms that fail to produce returns greater than alternative investments typically go out of business.
(True/False)
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________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.
(Short Answer)
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The financial services, travel services, and job placement services industries typically use the ________ business model.
(Short Answer)
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An asymmetry exists whenever all participants in a market have equivalent resources.
(True/False)
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A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.
(Short Answer)
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If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
(Multiple Choice)
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Which of the following are Amazon's primary value propositions?
(Multiple Choice)
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A value proposition defines how a company's product or service fulfills the needs of a customer.
(True/False)
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Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
(Multiple Choice)
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Scale economies are efficiencies that result from flattening the hierarchy of an organization.
(True/False)
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In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
(Short Answer)
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Social technologies change industry structure by shifting programming and editorial decisions to consumers and creating substitute entertainment products.
(True/False)
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A(n) ________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.
(Short Answer)
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A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
(Multiple Choice)
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________ and ________ are typically the most easily identifiable aspects of a company's business model.
(Multiple Choice)
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The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.
(Short Answer)
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The Internet's universal standards can change industry structure by lowering barriers to entry and intensifying competition within an industry.
(True/False)
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