Exam 6: E-Commerce Marketing and Advertising Concepts

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Hits are a measure of the:

The ________ effect refers to consumers shopping in stores and then purchasing online.

________ is the process of getting customers to pass along a company's marketing message to friends, family, and colleagues.

________ is an industry-standard database query and manipulation language.

The concept of "customer satisfaction" is broader than the concept of "customer experience."

All of the following are traditional online marketing tools except:

To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.

A Web beacon is:

Which of the following statements about a free pricing strategy is false?

The ________ asserts that, with complete price transparency in a perfect information marketplace, one world price for every product will emerge.

In 2014, mobile marketing grew at nearly the same rate as traditional online marketing.

________ rate measures the percentage of customers who purchase once but never return within a year.

All of the following statements about cookies are True except:

________ rate is the percentage of ads (either display or video) that are actually seen by people online.

Which of the following measures the ratio of items purchased to product views?

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

The Nike iD program is an example of which of the following marketing techniques?

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

Which of the following statements about CAN-SPAM is not True?