Question 1

Which of the following statements about the Internet's impact on marketing is not True?

Accepted Answer

A)  The Internet has broadened the scope of marketing communications. 
B)  The Internet has decreased the impact of brands. 
C)  The Internet has increased the richness of marketing communications. 
D)  The Internet has expanded the information intensity of the marketplace. 
A)  The Internet has broadened the scope of marketing communications. 
B)  The Internet has decreased the impact of brands. 
C)  The Internet has increased the richness of marketing communications. 
D)  The Internet has expanded the information intensity of the marketplace.

Question 2

Lead generation marketing firms specialize in inbound marketing.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

Accepted Answer

A)  personalization/customization 
B)  information density 
C)  social technology 
D)  interactivity 
A)  personalization/customization 
B)  information density 
C)  social technology 
D)  interactivity

Question 4

Which of the following measures the average length of stay at a Web site?

Accepted Answer

A)  loyalty 
B)  stickiness 
C)  recency 
D)  retention rate 
A)  loyalty 
B)  stickiness 
C)  recency 
D)  retention rate

Question 5

For a Web site that has 10 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

Accepted Answer

A)  100,000 
B)  1 million 
C)  10 million 
D)  100 million 
A)  100,000 
B)  1 million 
C)  10 million 
D)  100 million

Question 6

A(n) ________ system is a software tool that marketers use to track all the steps in the lead generation part of the marketing process.

Accepted Answer

marketing

Which of the following statements about the Internet's impact on marketing is not True?

Lead generation marketing firms specialize in inbound marketing.

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

Which of the following measures the average length of stay at a Web site?

For a Web site that has 10 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

A(n) ________ system is a software tool that marketers use to track all the steps in the lead generation part of the marketing process.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing and Advertising Concepts

Which of the following statements about the Internet's impact on marketing is not True?

Lead generation marketing firms specialize in inbound marketing.

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

Which of the following measures the average length of stay at a Web site?

For a Web site that has 10 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

A(n) ________ system is a software tool that marketers use to track all the steps in the lead generation part of the marketing process.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters