Question 1

The incremental cost of building the next unit of a good is called the:

Accepted Answer

A)  Law of One Price. 
B)  variable cost. 
C)  marginal cost. 
D)  fixed cost. 
A)  Law of One Price. 
B)  variable cost. 
C)  marginal cost. 
D)  fixed cost.

Question 2

Acquisition rate is a measure of the:

Accepted Answer

A)  percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 
B)  percentage of visitors who become customers. 
C)  percentage of existing customers who continue to buy on a regular basis. 
D)  percentage of shoppers who do not return within a year after their initial purchase. 
A)  percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 
B)  percentage of visitors who become customers. 
C)  percentage of existing customers who continue to buy on a regular basis. 
D)  percentage of shoppers who do not return within a year after their initial purchase.

Question 3

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

Accepted Answer

A) True 
 B)False

Question 4

Google's AdSense is an example of network keyword or ________ advertising.

Accepted Answer

The answer of Google's AdSense is an example of network...

Question 5

Evidence suggests that real-time customer chat lowers shopping cart abandonment rates.

Accepted Answer

A) True 
 B)False

Question 6

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Accepted Answer

A) True 
 B)False

Question 7

Conversion rate is a measure of the:

Accepted Answer

A)  percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 
B)  percentage of visitors who become customers. 
C)  percentage of existing customers who continue to buy on a regular basis. 
D)  percentage of shoppers who do not return within a year after their initial purchase. 
A)  percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 
B)  percentage of visitors who become customers. 
C)  percentage of existing customers who continue to buy on a regular basis. 
D)  percentage of shoppers who do not return within a year after their initial purchase.

Question 8

Social media influence is an important factor in why consumers choose the online channel.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not a practice that degrades the results and usefulness of search engines?

Accepted Answer

A)  social search 
B)  link farms 
C)  content farms 
D)  click fraud 
A)  social search 
B)  link farms 
C)  content farms 
D)  click fraud

Question 10

Purchasing an online ad on a CPA basis means that the advertiser:

Accepted Answer

A)  pays for impressions in 1,000 unit lots. 
B)  pays a pre-negotiated fee for each click an ad receives. 
C)  pays only for those users who perform a specific action, such as registering, purchasing, etc. 
D)  exchanges something of equal value for the ad space. 
A)  pays for impressions in 1,000 unit lots. 
B)  pays a pre-negotiated fee for each click an ad receives. 
C)  pays only for those users who perform a specific action, such as registering, purchasing, etc. 
D)  exchanges something of equal value for the ad space.

Question 11

Discuss the revolution in Internet marketing technologies. What are the four main broad impacts the Internet has had on marketing?

Accepted Answer

The Internet has had four broad impacts

Question 12

Online traffic is driven by offline brands and shopping.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about Canada's anti-spam law is not True?

Accepted Answer

A)  Canada's law is based on an opt-in model. 
B)  The law has no impact on companies located within the United States. 
C)  The first phase of the law went into effect in 2014. 
D)  The law applies to e-mail, texts, and social media messaging. 
A)  Canada's law is based on an opt-in model. 
B)  The law has no impact on companies located within the United States. 
C)  The first phase of the law went into effect in 2014. 
D)  The law applies to e-mail, texts, and social media messaging.

Question 14

All of the following are fixed price strategies except:

Accepted Answer

A)  bundling. 
B)  versioning. 
C)  free pricing. 
D)  yield management. 
A)  bundling. 
B)  versioning. 
C)  free pricing. 
D)  yield management.

Question 15

Which of the following is not True about search engine advertising?

Accepted Answer

A)  Spending on search engine advertising constitutes over 40% of all online advertising spending. 
B)  The top three search engine providers supply over 95% of all online searches. 
C)  The click-through rate for search engine marketing has been fairly steady over the years. 
D)  Search engine advertising is the fastest growing type of online advertising. 
A)  Spending on search engine advertising constitutes over 40% of all online advertising spending. 
B)  The top three search engine providers supply over 95% of all online searches. 
C)  The click-through rate for search engine marketing has been fairly steady over the years. 
D)  Search engine advertising is the fastest growing type of online advertising.

Question 16

________ use a real-time bidding process in which marketers bid for slots based on their marketing criteria.

Accepted Answer

The answer of ________ use a real-time bidding process in...

Question 17

Discuss the changes that Google has made with Panda, Penguin, Hummingbird and Knowledge Graph to improve search results and user experience.

Accepted Answer

Google makes frequent changes to their s

Question 18

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

Accepted Answer

A)  education level of the consumer. 
B)  communication skills of the consumer. 
C)  knowledge consumers have about how to conduct online transactions. 
D)  product evaluation skills of the consumer. 
A)  education level of the consumer. 
B)  communication skills of the consumer. 
C)  knowledge consumers have about how to conduct online transactions. 
D)  product evaluation skills of the consumer.

Question 19

Which of the following would you implement to collect and analyze your company's Big Data?

Accepted Answer

A)  data warehouse 
B)  Hadoop 
C)  SQL 
D)  profiling 
A)  data warehouse 
B)  Hadoop 
C)  SQL 
D)  profiling

Question 20

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

Accepted Answer

A)  customer service chat system 
B)  CRM system 
C)  data warehouse 
D)  transactive content system 
A)  customer service chat system 
B)  CRM system 
C)  data warehouse 
D)  transactive content system

The incremental cost of building the next unit of a good is called the:

Acquisition rate is a measure of the:

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

Google's AdSense is an example of network keyword or ________ advertising.

Evidence suggests that real-time customer chat lowers shopping cart abandonment rates.

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Conversion rate is a measure of the:

Social media influence is an important factor in why consumers choose the online channel.

Which of the following is not a practice that degrades the results and usefulness of search engines?

Purchasing an online ad on a CPA basis means that the advertiser:

Discuss the revolution in Internet marketing technologies. What are the four main broad impacts the Internet has had on marketing?

Online traffic is driven by offline brands and shopping.

Which of the following statements about Canada's anti-spam law is not True?

All of the following are fixed price strategies except:

Which of the following is not True about search engine advertising?

________ use a real-time bidding process in which marketers bid for slots based on their marketing criteria.

Discuss the changes that Google has made with Panda, Penguin, Hummingbird and Knowledge Graph to improve search results and user experience.

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

Which of the following would you implement to collect and analyze your company's Big Data?

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing and Advertising Concepts

The incremental cost of building the next unit of a good is called the:

Acquisition rate is a measure of the:

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

Google's AdSense is an example of network keyword or ________ advertising.

Evidence suggests that real-time customer chat lowers shopping cart abandonment rates.

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Conversion rate is a measure of the:

Social media influence is an important factor in why consumers choose the online channel.

Which of the following is not a practice that degrades the results and usefulness of search engines?

Purchasing an online ad on a CPA basis means that the advertiser:

Discuss the revolution in Internet marketing technologies. What are the four main broad impacts the Internet has had on marketing?

Online traffic is driven by offline brands and shopping.

Which of the following statements about Canada's anti-spam law is not True?

All of the following are fixed price strategies except:

Which of the following is not True about search engine advertising?

________ use a real-time bidding process in which marketers bid for slots based on their marketing criteria.

Discuss the changes that Google has made with Panda, Penguin, Hummingbird and Knowledge Graph to improve search results and user experience.

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

Which of the following would you implement to collect and analyze your company's Big Data?

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters