Exam 9: Achieving Operational Excellence and Customer Intimacy:

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Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

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Supply chain planning systems

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________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.

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Identify and describe three major enterprise applications.

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The measurement of the number of customers who stop using or purchasing products or services from a company is called

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Implementing an enterprise application typically requires organizational change as well as adjustments to existing business processes.

(True/False)
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Identify two supply chain models. Which is better?

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________ software deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training.

(Multiple Choice)
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Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

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________ consists of a set of interdependent software modules that support basic internal business processes for finance and accounting, human resources, manufacturing and production, and sales and marketing.

(Short Answer)
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Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

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A build-to-order supply-chain model is also called a ________ model.

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To minimize the expense of implementing an enterprise system, businesses can opt to curtail the customization of an enterprise package and instead change business processes to match the software.

(True/False)
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The business value of an effective supply chain management system includes all of the following except

(Multiple Choice)
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A ________ is a method of interaction with a customer, such as telephone or customer service desk.

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Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other.

(Multiple Choice)
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Enterprise systems require fundamental changes in the way the business operates.

(True/False)
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Analytical CRM applications

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Major CRM application software vendors include Siebel Systems, PeopleSoft, SAP, and Salesforce.com.

(True/False)
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Which of the following is not True about enterprise systems?

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