Exam 9: Achieving Operational Excellence and Customer Intimacy:

The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.

In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products.

Plant Away is an Oregon-based retailer and distributor of trees and shrubs. They have hundreds of smaller nurseries based around the country that grow the plant stock. The majority of their business is conducted online: Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery. What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

Supply chain ________ systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

Enterprise-wide ________ platforms provide a greater degree of cross-functional integration than the traditional enterprise applications.

Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

The most explosive growth in SaaS offerings has been for ________ software, exemplified by the leadership in hosted solutions by Salesforce.com

CRM software can help organizations identify high-value customers for preferential treatments.

SFA modules in CRM systems would provide tools for

In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain.

You have been hired by Croydon Visiting Nurse Services, whose business processes are all manual, paper-based processes. How might a CRM system benefit them?

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Which supply chain planning function determines how much product is needed to satisfy all customer demands?

Concurrent supply chains are made possible by which technology?

From your reading of the Cannondale case study, the firm implemented new information systems in order to achieve which of the main six business objectives?

A supply chain driven by actual customer orders or purchases follows a ________ model.

Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

Uncertainties arise in any supply chain because of

Which of the following is an important capability for sales processes that is found in most major CRM software products?

Marketing modules in CRM systems would provide tools for