Exam 1: Creating Customer Relationships and Value Through Marketing

The marketing mix elements are called ________ because they are the responsibility of the marketing department in an organization.

All of the following are true about marketing except which?

The unique combination of benefits received by targeted buyers that includes quality,convenience,on-time delivery,and before- and after-sale service at a specific price is called

Explain the marketing program that 3M used to reach the student target market for the Post-it Flag Highlighter and the rationale used for each element of the marketing mix.

Organizational buyers are described as

A local candidate running for office would very much like to have your vote.She promises that she will "make the country better." Because all candidates for public office say this,you doubt you'll see real results and decide not to vote for her.Marketing will not occur in this situation because

A ________ occurs when a person feels deprived of basic necessities such as food,clothing,and shelter.

A product

Publix Supermarkets and The Little Clinic signed an exclusive agreement,placing small walk-in health clinics inside selected stores.Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their prescriptions from the pharmacy without leaving the store.This is an example of

An organization's stockholders,its suppliers,its employees,its customers,and society at large all share what in common with regard to an organization?

What kinds of organizations should engage in marketing?

With respect to the history of American business,the ________ era covered the years from the 1920s to the 1960s.

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color,reducing both food and plastic waste.This is an example of creating ________ utility in the case-ready meat category.

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as

A want refers to

Which of the following statements about marketing is most accurate?

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines.The mixes are sold in 2-pound canisters for $14.99 plus shipping.People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin,where she lives.The products are only available through the mail.This is a description of the company's

Which of the following is the best example of an organizational buyer?

Customer relationship management refers to