Question 1

Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.

Accepted Answer

Product actions: (1)In 2005,Turkish immi

Question 2

The four Ps are commonly known as

Accepted Answer

A) the environmental or uncontrollable forces. 
B) the environmental or controllable factors. 
C) the marketing mix or controllable factors. 
D) the marketing mix or uncontrollable forces. 
E) environmental factors,both controllable and uncontrollable. 
A) the environmental or uncontrollable forces. 
B) the environmental or controllable factors. 
C) the marketing mix or controllable factors. 
D) the marketing mix or uncontrollable forces. 
E) environmental factors,both controllable and uncontrollable.

Question 3

Environmental forces refer to

Accepted Answer

A) the internal strengths of a company that enable the firm to remain competitive. 
B) the marketing manager's uncontrollable factors-product,price,promotion,and place-that can be used to solve marketing problems. 
C) the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth. 
D) the marketing manager's uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces. 
E) the marketing manager's controllable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces. 
A) the internal strengths of a company that enable the firm to remain competitive. 
B) the marketing manager's uncontrollable factors-product,price,promotion,and place-that can be used to solve marketing problems. 
C) the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth. 
D) the marketing manager's uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces. 
E) the marketing manager's controllable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.

Question 4

Explain the difference between a market and a target market.Provide a specific example of each.

Accepted Answer

Potential consumers make up a market,whi

Question 5

In 1952,General Electric's annual report stated,"The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Accepted Answer

A) sustainability perspective. 
B) age of consumerism. 
C) sales concept. 
D) marketing concept. 
E) customer relationship management concept. 
A) sustainability perspective. 
B) age of consumerism. 
C) sales concept. 
D) marketing concept. 
E) customer relationship management concept.

Question 6

The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?

Accepted Answer

A) the initial launch of two new 3M products 
B) specific promotions to be used for long-range strategies 
C) segmenting the market into 12 specific target market segments 
D) marketing 3M products to foreign markets 
E) positioning the products relative to major competitors 
A) the initial launch of two new 3M products 
B) specific promotions to be used for long-range strategies 
C) segmenting the market into 12 specific target market segments 
D) marketing 3M products to foreign markets 
E) positioning the products relative to major competitors

Question 7

All of the following constitute the four Ps of the marketing mix except which?

Accepted Answer

A) promotion 
B) profitability 
C) price 
D) place 
E) product 
A) promotion 
B) profitability 
C) price 
D) place 
E) product

Question 8

With respect to the history of American business,today's firms operate in the ________ era as they must continuously seek to satisfy the high expectations of customers.

Accepted Answer

A) production 
B) sales 
C) marketing concept 
D) customer relationship 
E) societal marketing 
A) production 
B) sales 
C) marketing concept 
D) customer relationship 
E) societal marketing

Question 9

________ is/are responsible for establishing the organization's mission and objectives.

Accepted Answer

A) Marketers 
B) Suppliers 
C) Customers 
D) Senior management 
E) Shareholders 
A) Marketers 
B) Suppliers 
C) Customers 
D) Senior management 
E) Shareholders

Question 10

According to the text,Target has been successful by offering consumers the best

Accepted Answer

A) experience. 
B) products/services. 
C) customer service. 
D) availability. 
E) price. 
A) experience. 
B) products/services. 
C) customer service. 
D) availability. 
E) price.

Question 11

What four factors are required for marketing to occur?

Accepted Answer

For marketing to occur,four factors are

Question 12

The American Red Cross creates advertisements to encourage people to donate blood.After viewing one,Amanda decided to donate a pint of blood.After she did,Amanda felt happy that she had performed a good deed.Did an exchange occur in a marketing sense?

Accepted Answer

A) Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity. 
B) Yes,because the donated blood was exchanged for a feeling of satisfaction. 
C) No,because the Red Cross is a nonprofit organization. 
D) No,because no money changed hands. 
E) No,because the Red Cross,a service organization,did not provide Amanda with a product. 
A) Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity. 
B) Yes,because the donated blood was exchanged for a feeling of satisfaction. 
C) No,because the Red Cross is a nonprofit organization. 
D) No,because no money changed hands. 
E) No,because the Red Cross,a service organization,did not provide Amanda with a product.

Question 13

During October,kiosk or "pop-up" stores appear in many malls for the holiday season.Typically,these kiosks sell gift boxes of cheese,jewelry,and other items people think are appropriate seasonal gifts.In January,these retailers vanish.Is it possible for such a retailer to use relationship marketing? Explain your answer.

Accepted Answer

Generally,students will say "no" based o

Question 14

People with both the desire and ability to buy a specific offering are referred to as

Accepted Answer

A) shoppers. 
B) a customer base. 
C) a market. 
D) qualified prospects. 
E) candidates. 
A) shoppers. 
B) a customer base. 
C) a market. 
D) qualified prospects. 
E) candidates.

Question 15

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

Accepted Answer

A) marketing strategy. 
B) macromarketing agenda. 
C) micromarketing agenda. 
D) marketing program. 
E) marketing concept. 
A) marketing strategy. 
B) macromarketing agenda. 
C) micromarketing agenda. 
D) marketing program. 
E) marketing concept.

Question 16

The idea that individuals and organizations are accountable to a larger society is known as

Accepted Answer

A) the societal marketing concept. 
B) social responsibility. 
C) consumerism. 
D) sustainable development. 
E) capitalism. 
A) the societal marketing concept. 
B) social responsibility. 
C) consumerism. 
D) sustainable development. 
E) capitalism.

Question 17

Customer experience refers to

Accepted Answer

A) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time. 
B) the links an organization has to its customers for their mutual long-term benefits. 
C) the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. 
D) the internal response that customers have to all aspects of an organization and its offerings. 
E) the activities in which a firm participates to create a positive buying experience for customers. 
A) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time. 
B) the links an organization has to its customers for their mutual long-term benefits. 
C) the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. 
D) the internal response that customers have to all aspects of an organization and its offerings. 
E) the activities in which a firm participates to create a positive buying experience for customers.

Question 18

All of the following are departments within a typical organization except which?

Accepted Answer

A) finance 
B) manufacturing 
C) information systems 
D) human resources 
E) suppliers 
A) finance 
B) manufacturing 
C) information systems 
D) human resources 
E) suppliers

Question 19

Marketers often discover consumer needs by

Accepted Answer

A) implementing a marketing program. 
B) conducting effective marketing research. 
C) balancing the marketing mix elements-the four Ps of the marketing program. 
D) advertising to diverse groups of prospective buyers. 
E) copying the products and services of competitors. 
A) implementing a marketing program. 
B) conducting effective marketing research. 
C) balancing the marketing mix elements-the four Ps of the marketing program. 
D) advertising to diverse groups of prospective buyers. 
E) copying the products and services of competitors.

Question 20

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Accepted Answer

A) the societal marketing concept. 
B) the marketing concept. 
C) consumerism. 
D) social responsibility. 
E) capitalism. 
A) the societal marketing concept. 
B) the marketing concept. 
C) consumerism. 
D) social responsibility. 
E) capitalism.

Exam 1: Creating Customer Relationships and Value Through Marketing

Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.

The four Ps are commonly known as

Environmental forces refer to

Explain the difference between a market and a target market.Provide a specific example of each.

In 1952,General Electric's annual report stated,"The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?

All of the following constitute the four Ps of the marketing mix except which?

With respect to the history of American business,today's firms operate in the ________ era as they must continuously seek to satisfy the high expectations of customers.

________ is/are responsible for establishing the organization's mission and objectives.

According to the text,Target has been successful by offering consumers the best

What four factors are required for marketing to occur?

The American Red Cross creates advertisements to encourage people to donate blood.After viewing one,Amanda decided to donate a pint of blood.After she did,Amanda felt happy that she had performed a good deed.Did an exchange occur in a marketing sense?

People with both the desire and ability to buy a specific offering are referred to as

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

The idea that individuals and organizations are accountable to a larger society is known as

Customer experience refers to

All of the following are departments within a typical organization except which?

Marketers often discover consumer needs by

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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