Exam 1: Creating Customer Relationships and Value Through Marketing

Elon Musk was involved in the inception of all of the following companies except which?

All of the following are environmental forces that affect an organization except which?

The people who use the products and services purchased for a household are called

In China,many people are removing their money from the state banks and lending it out themselves.The interest rate earned in a state bank account is about one-half the rate of inflation.On the other hand,lending money to friends,relatives,and even unrelated entrepreneurs can often earn the investor a rate at least double the inflation rate.The gray market,an underground network of investors and private businesses,moves the cash from lenders to businesses.Did marketing occur here? Explain your answer.

Marketing refers to

The element of the marketing mix that describes a means of getting the product to the consumer is known as

The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a

The Terrafugia Transition is a 19-foot,two-seater,road-drivable,light-sport aircraft with an anticipated price of $279,000.The most likely prospective customers for this flying car would include

A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief,positive story about how fellow members have helped them during times of need.Jack volunteered and shared his story during a service.Afterward,he felt joyous.Was this an exchange in a marketing sense?

The purpose of the introduction of 3M Post-it Flag Highlighters was to

Which of the following statements about relationship marketing is most accurate?

Why do some marketers feel that environmental forces are not entirely outside their influence?

The Apple iPhone is rated by Consumer Reports as being one of the best smartphones in the industry.Define customer value.In what ways do you think the Apple iPhone provides value for its customers?

All of the following are aspects of Trader Joe's customer experience except which?

In the performing arts world,Tessitura uses box office technology to track every patron transaction,including ticket purchases,fund-raising,volunteering,and gift shop purchases,in one database.The information can help symphonies,operas,and theaters develop customer profiles to tailor sales messages to specific individuals.Tessitura will allow arts groups to engage in

The element of the marketing mix that describes a good,service,or idea to satisfy consumers' needs is known as

Conducting marketing research is an excellent way to address the first objective in marketing,which is to discover consumers'

An organization with a market orientation

Which of the following is a factor required for marketing to occur?

The Hermitage,a famous Russian art museum,was experiencing a decrease in visitors that was blamed on low awareness of the museum's treasures.The Hermitage partnered with IBM to create an online virtual tour of a sampling of paintings,sculptures,artifacts,etc. ,hopefully encouraging visitors to make a trip to experience it all.The Hermitage is a(n)________ that uses online virtual tours to market itself worldwide.