Exam 15: Pulling the Pieces Together: Creating a World Class Service Culture
Exam 1: An Introduction to Services36 Questions
Exam 2: The Services Sector: Supersectors and Ethical Considerations36 Questions
Exam 3: Fundamental Differences Between Goods and Services45 Questions
Exam 4: Serviced Consumer Behavior42 Questions
Exam 5: The Service Delivery Process41 Questions
Exam 6: The Pricing of Services41 Questions
Exam 7: Developing the Service Communication Strategy41 Questions
Exam 8: Managing the Firms Physical Evidence41 Questions
Exam 9: People As Strategy: Managing Service Employees41 Questions
Exam 10: People As Strategy: Managing Service Customers28 Questions
Exam 11: Defining and Measuring Customer Satisfaction41 Questions
Exam 12: Defining and Measuring Service Quality40 Questions
Exam 13: Complaint and Service Recovery Management40 Questions
Exam 14: Customer Loyalty and Retention40 Questions
Exam 15: Pulling the Pieces Together: Creating a World Class Service Culture41 Questions
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Which informal approach helps firms assess their current culture?
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(Multiple Choice)
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Correct Answer:
C
The series of questions that force the firm to think about what drives its profits is called:
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Correct Answer:
D
Programs such as "putting the customer first" and "change the way you work" are attempts to change the organization's culture through:
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Correct Answer:
D
In the effort to create a more customer-focused organization,one of the approaches to changing the culture through structure is:
(Multiple Choice)
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Which of the following is NOT one of the key relationships that comprise the market-focused management approach?
(Multiple Choice)
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The culture change program that teaches personnel to flowchart their activities and to re-engineer the process to better serve their customers is called:
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Briefly discuss the six key relationships depicted in the "service triangle."
(Essay)
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Each department within an organization is driven by its own internal logic.Which of the following statements most accurately reflects a marketing logic?
(Multiple Choice)
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The culture change program that teaches "families" of personnel to reinforce one another on the job is called:
(Multiple Choice)
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Each department within an organization is driven by it' own internal logic.Which of the following statements most accurately reflects human resources logic?
(Multiple Choice)
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The formal reporting hierarchy normally represented in an organizational chart is called the:
(Multiple Choice)
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Which of the following is NOT an informal approach to provide keen insights into the values and beliefs of the organization?
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____ logic stresses providing customers with options that better enable the service offering to meet individual customer needs.
(Multiple Choice)
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The culture change program that allows personnel to break the rules in the context of serving their customers is called:
(Multiple Choice)
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If XYZ company hires a new manager from outside the firm as opposed to promoting someone from within,the company may be attempting to change the culture of the organization through:
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Revamping the firm's evaluation and promotion procedures are attempts to change the organization's culture through:
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Typical approaches to changing the organizational culture by changing the structure of the organization include:
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Service that occurs without interruption,confusion,or hassle to the customer is called:
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Each department within an organization is driven by its own internal logic.Which of the following statements most accurately reflects operations logic?
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