Chat with AIExam 3: Research Design, secondary and Syndicated Data
________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.
(31) 
VerifiedA
In a short essay,list and discuss the three types of scanner data.
(35) Verifieda. Volume-tracking data are data routinely collected by supermarkets and other outlets with electronic checkout counters.When the consumer purchases are scanned,the data are automatically entered into a computer.These data provide information on purchases by brand,size,price,and flavor or formulation,based on sales data collected from the checkout scanner tapes.However,this information cannot be linked to background characteristics of consumers since their identities are not recorded when their purchases are scanned.
b. Scanner panels provide each household member an ID card that can be read by the electronic scanner at the cash register.The scanner panel members simply present the ID card at the checkout counter each time they shop.In this way,consumer identity is linked to products purchased as well as the time and day of the shopping trip,and the firm can build a shopping record for that individual.
c. Scanner panels with cable TV combines panels with new technologies growing out of the cable TV industry.Households on these panels subscribe to one of the cable TV systems in their market.By means of a cable TV "split," the researcher targets various commercials into the homes of the panel members.These panels allow researchers to conduct fairly controlled experiments in a relatively natural environment.
Regarding supermarket loyalty cards,a shopper provides demographic and shopping-related information when applying for the cards.At check-out,the UPC-coded loyalty cards are swiped prior to scanning the items for purchase.Typically,databases gather the list of items that are scanned at check-out and match them to the shopper's records.
(37) VerifiedE
A panel consists of a sample of respondents,generally households that have agreed to provide information over an extended period.
(36) A type of research design involving the one-time collection of information from any given sample of population elements is called longitudinal design.
(36) The objective of causal research is discovery of ideas and insights.
(36) Social media can be appropriate for conducting exploratory and descriptive research but not causal research.
(30) The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.
(31) "Lifestyles" refer to the distinctive models of living of a society or some of its segments.
(36) ________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.
(45) Exploratory research is typically more formal and structured than conclusive research.
(40) The research design specifications or the methodology used to collect secondary data should be examined to identify sources of bias.
(32) ________ assumes that the researcher has prior knowledge about the problem situation.
(29) ________ research is typically more formal and structured than ________ research.
(34) An effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents is called ________.
(39) According to the text,the main method of causal research is a panel.
(32) Which of the following is a type of scanner data that is currently available?
(37) According to the text,________ is the largest source of secondary data in the United States.
(24) In a short essay,describe an audit and list at least four uses of audit data.
(39) 
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