Question 1

The executive summary is an extremely important part of the report,as this is often the only portion of the report that executives read.

Accepted Answer

A) True 
 B)False  True

Question 2

According to the text,a pie chart is not useful for displaying relationships over time or relationships among several variables.

Accepted Answer

A) True 
 B)False  True

Question 3

The use of social media community members' stories as illustrations of statistical findings in reports or executive presentations can be misleading and should not be undertaken.

Accepted Answer

A) True 
 B)False  False

Question 4

According to the text,the last step in the report preparation and presentation process is recommendations.

Accepted Answer

A) True 
 B)False

Question 5

Recommendations that are made in the report should be ________.

Accepted Answer

A)  complex 
B)  so rigorous they stimulate technical experts 
C)  only for those who worked on the project 
D)  kept to a minimum 
E)  directly usable as inputs into management decision making 
A)  complex 
B)  so rigorous they stimulate technical experts 
C)  only for those who worked on the project 
D)  kept to a minimum 
E)  directly usable as inputs into management decision making

Question 6

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

Accepted Answer

A) True 
 B)False

Question 7

An attractive way of illustrating trends and changes over time is to use a line chart.

Accepted Answer

A) True 
 B)False

Question 8

Bar charts can be used to display the steps or components of a process.

Accepted Answer

A) True 
 B)False

Question 9

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

Accepted Answer

A) True 
 B)False

Question 10

________ can be used to display the steps or components of a process.

Accepted Answer

A)  Pie charts 
B)  Line charts 
C)  Bar charts 
D)  Flowcharts 
E)  Streamline 
A)  Pie charts 
B)  Line charts 
C)  Bar charts 
D)  Flowcharts 
E)  Streamline

Question 11

The researcher's task ends with the oral presentation.

Accepted Answer

A) True 
 B)False

Question 12

A vertical bar chart in which the height of the bars represents the relative or cumulative frequency of occurrence is called a ________.

Accepted Answer

A)  line chart 
B)  pictograph 
C)  histogram 
D)  pie chart 
E)  box and whiskers chart 
A)  line chart 
B)  pictograph 
C)  histogram 
D)  pie chart 
E)  box and whiskers chart

Question 13

The research design section of a report gives the background to the problem,highlights discussions with the decision makers and industry experts,discusses the secondary data analysis,the qualitative research that was conducted,and the factors that were considered.

Accepted Answer

A) True 
 B)False

Question 14

An attractive way of illustrating trends and changes over time is to use a ________.

Accepted Answer

A)  bar chart 
B)  histogram 
C)  line chart 
D)  pie chart 
E)  streamline 
A)  bar chart 
B)  histogram 
C)  line chart 
D)  pie chart 
E)  streamline

Question 15

It is important to reinforce key information in the text of the report with all of the following EXCEPT the use of ________.

Accepted Answer

A)  tables 
B)  graphs 
C)  pictures 
D)  maps 
E)  underlining 
A)  tables 
B)  graphs 
C)  pictures 
D)  maps 
E)  underlining

Question 16

A line chart is a chart that connects a series of data points using continuous lines.

Accepted Answer

A) True 
 B)False

Question 17

A pie chart is a chart that displays data in bars positioned horizontally or vertically.

Accepted Answer

A) True 
 B)False

Question 18

A letter of authorization authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

Accepted Answer

A) True 
 B)False

Question 19

In a ________,the area of each section,as a percentage of the total circle,reflects the percentage associated with the value of a specific variable.

Accepted Answer

A)  line chart 
B)  pictograph 
C)  histogram 
D)  pie chart 
E)  line out 
A)  line chart 
B)  pictograph 
C)  histogram 
D)  pie chart 
E)  line out

Question 20

A principle that is effective for structuring a presentation is to just ________.

Accepted Answer

A)  "go for it" 
B)  "slide and glide" 
C)  "fourth and goal" 
D)  "preach it" 
E)  "tell 'em" 
A)  "go for it" 
B)  "slide and glide" 
C)  "fourth and goal" 
D)  "preach it" 
E)  "tell 'em"

The executive summary is an extremely important part of the report,as this is often the only portion of the report that executives read.

According to the text,a pie chart is not useful for displaying relationships over time or relationships among several variables.

The use of social media community members' stories as illustrations of statistical findings in reports or executive presentations can be misleading and should not be undertaken.

According to the text,the last step in the report preparation and presentation process is recommendations.

Recommendations that are made in the report should be ________.

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

An attractive way of illustrating trends and changes over time is to use a line chart.

Bar charts can be used to display the steps or components of a process.

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

________ can be used to display the steps or components of a process.

The researcher's task ends with the oral presentation.

A vertical bar chart in which the height of the bars represents the relative or cumulative frequency of occurrence is called a ________.

The research design section of a report gives the background to the problem,highlights discussions with the decision makers and industry experts,discusses the secondary data analysis,the qualitative research that was conducted,and the factors that were considered.

An attractive way of illustrating trends and changes over time is to use a ________.

It is important to reinforce key information in the text of the report with all of the following EXCEPT the use of ________.

A line chart is a chart that connects a series of data points using continuous lines.

A pie chart is a chart that displays data in bars positioned horizontally or vertically.

A letter of authorization authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

In a ________,the area of each section,as a percentage of the total circle,reflects the percentage associated with the value of a specific variable.

A principle that is effective for structuring a presentation is to just ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Filters

Exam 13: Report Preparation and Presentation

The executive summary is an extremely important part of the report,as this is often the only portion of the report that executives read.

According to the text,a pie chart is not useful for displaying relationships over time or relationships among several variables.

The use of social media community members' stories as illustrations of statistical findings in reports or executive presentations can be misleading and should not be undertaken.

According to the text,the last step in the report preparation and presentation process is recommendations.

Recommendations that are made in the report should be ________.

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

An attractive way of illustrating trends and changes over time is to use a line chart.

Bar charts can be used to display the steps or components of a process.

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

________ can be used to display the steps or components of a process.

The researcher's task ends with the oral presentation.

A vertical bar chart in which the height of the bars represents the relative or cumulative frequency of occurrence is called a ________.

The research design section of a report gives the background to the problem,highlights discussions with the decision makers and industry experts,discusses the secondary data analysis,the qualitative research that was conducted,and the factors that were considered.

An attractive way of illustrating trends and changes over time is to use a ________.

It is important to reinforce key information in the text of the report with all of the following EXCEPT the use of ________.

A line chart is a chart that connects a series of data points using continuous lines.

A pie chart is a chart that displays data in bars positioned horizontally or vertically.

A letter of authorization authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

In a ________,the area of each section,as a percentage of the total circle,reflects the percentage associated with the value of a specific variable.

A principle that is effective for structuring a presentation is to just ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Filters