Question 1

Interviewing students,church groups,and members of social organizations are examples of convenience sampling.

Accepted Answer

A) True 
 B)False  True

Question 2

In sampling,a(n)________ is the object or person about which or from which the information is desired.

Accepted Answer

A)  element 
B)  incident 
C)  hypothesis 
D)  census 
E)  information unit 
A)  element 
B)  incident 
C)  hypothesis 
D)  census 
E)  information unit A

Question 3

Probability sampling relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

Accepted Answer

A) True 
 B)False  False

Question 4

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Accepted Answer

A) True 
 B)False

Question 5

A complete enumeration of the elements of a population or study objects is called a(n)________.

Accepted Answer

A)  sample 
B)  element 
C)  census 
D)  sampling unit 
E)  count 
A)  sample 
B)  element 
C)  census 
D)  sampling unit 
E)  count

Question 6

Which of the following is NOT an example of a commonly used probability sampling technique?

Accepted Answer

A)  quota sampling 
B)  systematic sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  simple random sampling 
A)  quota sampling 
B)  systematic sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  simple random sampling

Question 7

Which of the following is NOT a weakness of simple random sampling?

Accepted Answer

A)  difficult to construct sampling frame 
B)  expensive 
C)  lower precision producing samples with large standard errors 
D)  no assurance of representativeness 
E)  not easily understood 
A)  difficult to construct sampling frame 
B)  expensive 
C)  lower precision producing samples with large standard errors 
D)  no assurance of representativeness 
E)  not easily understood

Question 8

According to the text,in survey research,the element is usually the ________.

Accepted Answer

A)  questionnaire 
B)  interviewer 
C)  respondent 
D)  product 
E)  Metropolitan Statistical Area (MS
A)  
A)  questionnaire 
B)  interviewer 
C)  respondent 
D)  product 
E)  Metropolitan Statistical Area (MS
A)

Question 9

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

Accepted Answer

A)  quota sampling 
B)  snowball sampling 
C)  judgmental sampling 
D)  sampling 
E)  simple random sampling 
A)  quota sampling 
B)  snowball sampling 
C)  judgmental sampling 
D)  sampling 
E)  simple random sampling

Question 10

A census involves a complete count of each element in a population.

Accepted Answer

A) True 
 B)False

Question 11

In sampling,an incident is the object or person about which or from which the information is desired.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay,discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Accepted Answer

Choosing between nonprobability and prob

Question 13

If a great deal of the company's product would need to be consumed as part of the study,then a census would be appropriate.

Accepted Answer

A) True 
 B)False

Question 14

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Accepted Answer

A) True 
 B)False

Question 15

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is NOT a common example of judgmental sampling?

Accepted Answer

A)  test markets selected to determine the potential of a new product 
B)  purchase engineers selected in industrial marketing research because they are considered to be representative of the company 
C)  department stores selected to test new merchandising display 
D)  mall intercept interviews conducted without qualifying the respondents 
E)  precincts selected in voting behavior research 
A)  test markets selected to determine the potential of a new product 
B)  purchase engineers selected in industrial marketing research because they are considered to be representative of the company 
C)  department stores selected to test new merchandising display 
D)  mall intercept interviews conducted without qualifying the respondents 
E)  precincts selected in voting behavior research

Question 17

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Accepted Answer

A) True 
 B)False

Question 18

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A)  Convenience sampling 
B)  Snowball sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Window sampling 
A)  Convenience sampling 
B)  Snowball sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Window sampling

Question 19

Convenience samples are appropriate to use with exploratory research.

Accepted Answer

A) True 
 B)False

Question 20

In a short essay,list and discuss the five steps in the sampling design process.

Accepted Answer

a. Define the target population -

Interviewing students,church groups,and members of social organizations are examples of convenience sampling.

In sampling,a(n)________ is the object or person about which or from which the information is desired.

Probability sampling relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

A complete enumeration of the elements of a population or study objects is called a(n)________.

Which of the following is NOT an example of a commonly used probability sampling technique?

Which of the following is NOT a weakness of simple random sampling?

According to the text,in survey research,the element is usually the ________.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

A census involves a complete count of each element in a population.

In sampling,an incident is the object or person about which or from which the information is desired.

In a short essay,discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

If a great deal of the company's product would need to be consumed as part of the study,then a census would be appropriate.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Which of the following is NOT a common example of judgmental sampling?

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Convenience samples are appropriate to use with exploratory research.

In a short essay,list and discuss the five steps in the sampling design process.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

Interviewing students,church groups,and members of social organizations are examples of convenience sampling.

In sampling,a(n)________ is the object or person about which or from which the information is desired.

Probability sampling relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

A complete enumeration of the elements of a population or study objects is called a(n)________.

Which of the following is NOT an example of a commonly used probability sampling technique?

Which of the following is NOT a weakness of simple random sampling?

According to the text,in survey research,the element is usually the ________.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

A census involves a complete count of each element in a population.

In sampling,an incident is the object or person about which or from which the information is desired.

In a short essay,discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

If a great deal of the company's product would need to be consumed as part of the study,then a census would be appropriate.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Which of the following is NOT a common example of judgmental sampling?

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Convenience samples are appropriate to use with exploratory research.

In a short essay,list and discuss the five steps in the sampling design process.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters