Question 1

In ________,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

Accepted Answer

A)  open-ended questions 
B)  dichotomous questions 
C)  multiple-choice questions 
D)  random questions 
E)  response-alternative questions 
A)  open-ended questions 
B)  dichotomous questions 
C)  multiple-choice questions 
D)  random questions 
E)  response-alternative questions C

Question 2

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

Accepted Answer

A) True 
 B)False  False

Question 3

A well-designed questionnaire can motivate the respondents and increase the response rate.

Accepted Answer

A) True 
 B)False  True

Question 4

Open-ended questions are most useful in conclusive research and as opening questions.

Accepted Answer

A) True 
 B)False

Question 5

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the funnel approach.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT one of the three types of information that is obtained from a questionnaire?

Accepted Answer

A)  basic information 
B)  problem-solving information 
C)  classification information 
D)  identification information 
E)  C and D 
A)  basic information 
B)  problem-solving information 
C)  classification information 
D)  identification information 
E)  C and D

Question 7

A(n)________ is a structured technique for data collection that consists of a series of questions,written or verbal,which a respondent answers.

Accepted Answer

A)  questionnaire 
B)  observation 
C)  focus group 
D)  test market 
E)  set of time-series questions 
A)  questionnaire 
B)  observation 
C)  focus group 
D)  test market 
E)  set of time-series questions

Question 8

A ________ is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A)  branching question 
B)  leading question 
C)  double-barreled question 
D)  filter question 
E)  break-out questions 
A)  branching question 
B)  leading question 
C)  double-barreled question 
D)  filter question 
E)  break-out questions

Question 9

Which of the following is NOT mentioned in the text as a specific objective to consider when designing a questionnaire?

Accepted Answer

A)  translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer 
B)  minimize demands imposed on respondents 
C)  minimize response error 
D)  collect demographic information that can be used in later direct mail campaigns 
E)  minimize item nonresponse 
A)  translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer 
B)  minimize demands imposed on respondents 
C)  minimize response error 
D)  collect demographic information that can be used in later direct mail campaigns 
E)  minimize item nonresponse

Question 10

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

Accepted Answer

A)  determining the order of scales 
B)  choosing question wording 
C)  choosing question structure 
D)  individual question content 
E)  minimizing item nonresponse 
A)  determining the order of scales 
B)  choosing question wording 
C)  choosing question structure 
D)  individual question content 
E)  minimizing item nonresponse

Question 11

According to the text,classification information is information that relates directly to the marketing research problem.

Accepted Answer

A) True 
 B)False

Question 12

To avoid problems in question wording,a researcher should use leading questions when designing a questionnaire.

Accepted Answer

A) True 
 B)False

Question 13

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems.Discuss what the researcher expects to gain from pretesting the questionnaire.

Accepted Answer

All aspects of the questionnaire should

Question 14

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Accepted Answer

A)  Who 
B)  What 
C)  When 
D)  Where 
E)  Why 
A)  Who 
B)  What 
C)  When 
D)  Where 
E)  Why

Question 15

Open-ended is a popular form of structured question.

Accepted Answer

A) True 
 B)False

Question 16

A single question that attempts to cover two issues is called a double-barreled question.

Accepted Answer

A) True 
 B)False

Question 17

In wording questions,the researcher should avoid doing all of the following EXCEPT ________.

Accepted Answer

A)  use industry jargon 
B)  avoid ambiguous words 
C)  use leading questions 
D)  use positive and negative statements 
E)  All of the above are things a researcher should avoid doing when writing questions. 
A)  use industry jargon 
B)  avoid ambiguous words 
C)  use leading questions 
D)  use positive and negative statements 
E)  All of the above are things a researcher should avoid doing when writing questions.

Question 18

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A) True 
 B)False

Question 19

In a short essay,describe a questionnaire and discuss the three specific objectives of a questionnaire.

Accepted Answer

A questionnaire is a formalized s

Question 20

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

Accepted Answer

A)  double-barreled questions 
B)  screening or qualifying questions 
C)  random questions 
D)  coefficient questions 
E)  requirement questions 
A)  double-barreled questions 
B)  screening or qualifying questions 
C)  random questions 
D)  coefficient questions 
E)  requirement questions

In ________,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

A well-designed questionnaire can motivate the respondents and increase the response rate.

Open-ended questions are most useful in conclusive research and as opening questions.

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the funnel approach.

Which of the following is NOT one of the three types of information that is obtained from a questionnaire?

A(n)________ is a structured technique for data collection that consists of a series of questions,written or verbal,which a respondent answers.

A ________ is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Which of the following is NOT mentioned in the text as a specific objective to consider when designing a questionnaire?

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

According to the text,classification information is information that relates directly to the marketing research problem.

To avoid problems in question wording,a researcher should use leading questions when designing a questionnaire.

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems.Discuss what the researcher expects to gain from pretesting the questionnaire.

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Open-ended is a popular form of structured question.

A single question that attempts to cover two issues is called a double-barreled question.

In wording questions,the researcher should avoid doing all of the following EXCEPT ________.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

In a short essay,describe a questionnaire and discuss the three specific objectives of a questionnaire.

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 8: Questionnaire and Form Design

In ________,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

A well-designed questionnaire can motivate the respondents and increase the response rate.

Open-ended questions are most useful in conclusive research and as opening questions.

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the funnel approach.

Which of the following is NOT one of the three types of information that is obtained from a questionnaire?

A(n)________ is a structured technique for data collection that consists of a series of questions,written or verbal,which a respondent answers.

A ________ is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Which of the following is NOT mentioned in the text as a specific objective to consider when designing a questionnaire?

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

According to the text,classification information is information that relates directly to the marketing research problem.

To avoid problems in question wording,a researcher should use leading questions when designing a questionnaire.

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems.Discuss what the researcher expects to gain from pretesting the questionnaire.

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Open-ended is a popular form of structured question.

A single question that attempts to cover two issues is called a double-barreled question.

In wording questions,the researcher should avoid doing all of the following EXCEPT ________.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

In a short essay,describe a questionnaire and discuss the three specific objectives of a questionnaire.

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters