Question 1

A hypothesis is a possible answer to a ________.

Accepted Answer

A)  management decision problem 
B)  marketing research problem 
C)  theory 
D)  research question 
E)  none of the above 
A)  management decision problem 
B)  marketing research problem 
C)  theory 
D)  research question 
E)  none of the above D

Question 2

In a short essay,discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

Accepted Answer

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process.Models can take many forms.The most common are verbal,graphical,and mathematical structures.In verbal models,the variables and their relationships are stated in prose form.These models are often a summary or restatement of the main points of the theory.Graphical models are visual and pictorially represent the theory.They are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results.They are logical,preliminary steps to developing mathematical models.Mathematical models explicitly specify the strength and direction of relationships among variables,usually in equation form.

Question 3

Unbiased evidence that is supported by empirical findings is called ________.

Accepted Answer

A)  objective evidence 
B)  sound evidence 
C)  legal evidence 
D)  subjective evidence 
E)  research data 
A)  objective evidence 
B)  sound evidence 
C)  legal evidence 
D)  subjective evidence 
E)  research data A

Question 4

Which of the following is true about secondary data?

Accepted Answer

A)  Collection time is long. 
B)  Quality of data is high. 
C)  Cost of collecting the data is low. 
D)  It is easy to access. 
E)  It is highly relevant to marketing research problems. 
A)  Collection time is long. 
B)  Quality of data is high. 
C)  Cost of collecting the data is low. 
D)  It is easy to access. 
E)  It is highly relevant to marketing research problems.

Question 5

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

Accepted Answer

A) True 
 B)False

Question 6

Problem audit is a comprehensive examination of a marketing department to identify fraud.

Accepted Answer

A) True 
 B)False

Question 7

According to the text,________ is a central component of the environmental context of the problem.

Accepted Answer

A)  economic theory 
B)  organizational behavior 
C)  ethical behavior 
D)  stock price of the publicly held company in question 
E)  buyer behavior 
A)  economic theory 
B)  organizational behavior 
C)  ethical behavior 
D)  stock price of the publicly held company in question 
E)  buyer behavior

Question 8

The ________ asks what information is needed and how can it best be obtained.

Accepted Answer

A)  management decision problem 
B)  theoretical decision problem 
C)  hypothetical decision problem 
D)  research context problem 
E)  marketing research problem 
A)  management decision problem 
B)  theoretical decision problem 
C)  hypothetical decision problem 
D)  research context problem 
E)  marketing research problem

Question 9

Secondary data are data collected for some purpose other than the problem at hand.

Accepted Answer

A) True 
 B)False

Question 10

By focusing on each component of the problem,the research questions and hypotheses,the researcher can determine what information should be obtained.

Accepted Answer

A) True 
 B)False

Question 11

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

A) True 
 B)False

Question 12

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

Accepted Answer

A)  theory 
B)  hypothesis 
C)  model 
D)  experiment 
E)  relationship 
A)  theory 
B)  hypothesis 
C)  model 
D)  experiment 
E)  relationship

Question 13

The management decision problem is ________.

Accepted Answer

A)  the shakeup of the management 
B)  the problem confronting the decision maker 
C)  how to boost the stock price 
D)  how to meet objectives 
E)  how to please stockholders 
A)  the shakeup of the management 
B)  the problem confronting the decision maker 
C)  how to boost the stock price 
D)  how to meet objectives 
E)  how to please stockholders

Question 14

At times,ethical considerations may involve making the interest of the research firm subservient to the client.

Accepted Answer

A) True 
 B)False

Question 15

________ tend to be less structured and to have smaller samples than large-scale surveys.

Accepted Answer

A)  Mail surveys 
B)  Pilot surveys 
C)  Online surveys 
D)  Census surveys 
E)  Telephone surveys 
A)  Mail surveys 
B)  Pilot surveys 
C)  Online surveys 
D)  Census surveys 
E)  Telephone surveys

Question 16

Which of the following is NOT considered an element of the legal environment?

Accepted Answer

A)  public policies 
B)  general economic conditions 
C)  laws 
D)  government agencies 
E)  pressure groups 
A)  public policies 
B)  general economic conditions 
C)  laws 
D)  government agencies 
E)  pressure groups

Question 17

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis.

Accepted Answer

A) True 
 B)False

Question 18

In ________,the variables and their relationships are depicted in a diagram.

Accepted Answer

A)  verbal models 
B)  graphical models 
C)  mathematical models 
D)  technological models 
E)  provisional models 
A)  verbal models 
B)  graphical models 
C)  mathematical models 
D)  technological models 
E)  provisional models

Question 19

________ are visual and pictorially represent the theory.

Accepted Answer

A)  Graphical models 
B)  Mathematical models 
C)  Verbal models 
D)  Technological models 
E)  Cartoons 
A)  Graphical models 
B)  Mathematical models 
C)  Verbal models 
D)  Technological models 
E)  Cartoons

Question 20

According to the problem definition and approach development process as given in the text,the tasks involved in problem definition consist of ________.

Accepted Answer

A)  secondary data analysis 
B)  experimentation 
C)  budgeting of the project 
D)  scheduling of the project 
E)  all of the above 
A)  secondary data analysis 
B)  experimentation 
C)  budgeting of the project 
D)  scheduling of the project 
E)  all of the above

A hypothesis is a possible answer to a ________.

In a short essay,discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

Unbiased evidence that is supported by empirical findings is called ________.

Which of the following is true about secondary data?

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

Problem audit is a comprehensive examination of a marketing department to identify fraud.

According to the text,________ is a central component of the environmental context of the problem.

The ________ asks what information is needed and how can it best be obtained.

Secondary data are data collected for some purpose other than the problem at hand.

By focusing on each component of the problem,the research questions and hypotheses,the researcher can determine what information should be obtained.

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

The management decision problem is ________.

At times,ethical considerations may involve making the interest of the research firm subservient to the client.

________ tend to be less structured and to have smaller samples than large-scale surveys.

Which of the following is NOT considered an element of the legal environment?

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis.

In ________,the variables and their relationships are depicted in a diagram.

________ are visual and pictorially represent the theory.

According to the problem definition and approach development process as given in the text,the tasks involved in problem definition consist of ________.

Introduction to Marketing Research

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

A hypothesis is a possible answer to a ________.

In a short essay,discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

Unbiased evidence that is supported by empirical findings is called ________.

Which of the following is true about secondary data?

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

Problem audit is a comprehensive examination of a marketing department to identify fraud.

According to the text,________ is a central component of the environmental context of the problem.

The ________ asks what information is needed and how can it best be obtained.

Secondary data are data collected for some purpose other than the problem at hand.

By focusing on each component of the problem,the research questions and hypotheses,the researcher can determine what information should be obtained.

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

The management decision problem is ________.

At times,ethical considerations may involve making the interest of the research firm subservient to the client.

________ tend to be less structured and to have smaller samples than large-scale surveys.

Which of the following is NOT considered an element of the legal environment?

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis.

In ________,the variables and their relationships are depicted in a diagram.

________ are visual and pictorially represent the theory.

According to the problem definition and approach development process as given in the text,the tasks involved in problem definition consist of ________.

Introduction to Marketing Research

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters