Question 1

A book containing coding instructions and the necessary information about variables in the data set is called a codebook.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Accepted Answer

A)  length of the interview 
B)  a complex and sensitive survey question 
C)  reaction to the interviewer 
D)  basic demographic data 
E)  quality of the interview 
A)  length of the interview 
B)  a complex and sensitive survey question 
C)  reaction to the interviewer 
D)  basic demographic data 
E)  quality of the interview B

Question 3

________ of fieldwork means verifying that field workers are submitting authentic interviews.

Accepted Answer

A)  Verification 
B)  Validation 
C)  Pretesting 
D)  Coding 
E)  Selection 
A)  Verification 
B)  Validation 
C)  Pretesting 
D)  Coding 
E)  Selection B

Question 4

In a short essay,describe the process of properly training field workers.Next,list and discuss the five phases of the interviewing process.

Accepted Answer

Training field workers is critical to th

Question 5

Which of the following is NOT a stage of the data preparation process?

Accepted Answer

A)  questionnaire design 
B)  editing 
C)  transcribing 
D)  data cleaning 
E)  coding 
A)  questionnaire design 
B)  editing 
C)  transcribing 
D)  data cleaning 
E)  coding

Question 6

When entering respondent data into a spreadsheet,each column contains the data for one respondent.

Accepted Answer

A) True 
 B)False

Question 7

To understand the interviewers' problems,the supervisors should ________.

Accepted Answer

A)  revise the questionnaire 
B)  do some interviewing 
C)  replace the interviewer 
D)  interview the interviewer 
E)  do secondary data analysis 
A)  revise the questionnaire 
B)  do some interviewing 
C)  replace the interviewer 
D)  interview the interviewer 
E)  do secondary data analysis

Question 8

Categories are ________ if each response fits into one and only one category code.

Accepted Answer

A)  dependent 
B)  mutually inclusive 
C)  collectively exhaustive 
D)  mutually exclusive 
E)  uniform 
A)  dependent 
B)  mutually inclusive 
C)  collectively exhaustive 
D)  mutually exclusive 
E)  uniform

Question 9

Categories are collectively exhaustive if each response fits into one of the assigned category codes.

Accepted Answer

A) True 
 B)False

Question 10

In a short essay,list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

Accepted Answer

a. Substitute a neutral value - a neutra

Question 11

Coding ________ questions is relatively simple since the response options are predetermined.

Accepted Answer

A)  unstructured 
B)  open-ended 
C)  structured 
D)  free-flowing 
E)  uniform 
A)  unstructured 
B)  open-ended 
C)  structured 
D)  free-flowing 
E)  uniform

Question 12

The selection,training,supervision,validation,and evaluation of field-workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Accepted Answer

A) True 
 B)False

Question 13

Data cleaning is the last stage of the data preparation process.

Accepted Answer

A) True 
 B)False

Question 14

According to the text,category codes should be ________ and ________.

Accepted Answer

A)  dependent; collectively exhaustive 
B)  collectively exhaustive; mutually exclusive 
C)  mutually inclusive; dependent 
D)  dependent; mutually exclusive 
E)  precoded; post-coded 
A)  dependent; collectively exhaustive 
B)  collectively exhaustive; mutually exclusive 
C)  mutually inclusive; dependent 
D)  dependent; mutually exclusive 
E)  precoded; post-coded

Question 15

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called ________.

Accepted Answer

A)  transcribing 
B)  validating 
C)  consistency checks 
D)  coding 
E)  editing 
A)  transcribing 
B)  validating 
C)  consistency checks 
D)  coding 
E)  editing

Question 16

A review of the questionnaires with the objective of increasing accuracy and precision is called editing.

Accepted Answer

A) True 
 B)False

Question 17

The data preparation process for social media is exactly similar to that for data collected by traditional means.

Accepted Answer

A) True 
 B)False

Question 18

The thorough and extensive check for consistency and treatment of missing responses is called ________.

Accepted Answer

A)  validating 
B)  transcribing 
C)  data cleaning 
D)  key punching 
E)  editing 
A)  validating 
B)  transcribing 
C)  data cleaning 
D)  key punching 
E)  editing

Question 19

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Accepted Answer

A) True 
 B)False

Question 20

Casewise deletion is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

Accepted Answer

A) True 
 B)False

A book containing coding instructions and the necessary information about variables in the data set is called a codebook.

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

________ of fieldwork means verifying that field workers are submitting authentic interviews.

In a short essay,describe the process of properly training field workers.Next,list and discuss the five phases of the interviewing process.

Which of the following is NOT a stage of the data preparation process?

When entering respondent data into a spreadsheet,each column contains the data for one respondent.

To understand the interviewers' problems,the supervisors should ________.

Categories are ________ if each response fits into one and only one category code.

Categories are collectively exhaustive if each response fits into one of the assigned category codes.

In a short essay,list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

Coding ________ questions is relatively simple since the response options are predetermined.

The selection,training,supervision,validation,and evaluation of field-workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Data cleaning is the last stage of the data preparation process.

According to the text,category codes should be and .

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called ________.

A review of the questionnaires with the objective of increasing accuracy and precision is called editing.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

The thorough and extensive check for consistency and treatment of missing responses is called ________.

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Casewise deletion is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

A book containing coding instructions and the necessary information about variables in the data set is called a codebook.

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

________ of fieldwork means verifying that field workers are submitting authentic interviews.

In a short essay,describe the process of properly training field workers.Next,list and discuss the five phases of the interviewing process.

Which of the following is NOT a stage of the data preparation process?

When entering respondent data into a spreadsheet,each column contains the data for one respondent.

To understand the interviewers' problems,the supervisors should ________.

Categories are ________ if each response fits into one and only one category code.

Categories are collectively exhaustive if each response fits into one of the assigned category codes.

In a short essay,list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

Coding ________ questions is relatively simple since the response options are predetermined.

The selection,training,supervision,validation,and evaluation of field-workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Data cleaning is the last stage of the data preparation process.

According to the text,category codes should be ________ and ________.

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called ________.

A review of the questionnaires with the objective of increasing accuracy and precision is called editing.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

The thorough and extensive check for consistency and treatment of missing responses is called ________.

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Casewise deletion is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

According to the text,category codes should be and .