Question 1

Causality refers to when the occurrence of X causes the occurrence of Y.

Accepted Answer

A) True 
 B)False  False

Question 2

Explain the concept of causality as defined in marketing research and distinguish between the ordinary meaning and the scientific meaning of causality.

Accepted Answer

Experimentation is commonly used to infer causal relationships.The concept of causality requires some explanation.The scientific concept of causality is complex."Causality" means something very different to the average person on the street than to a scientist.A statement such as "X causes Y" will have different meanings to an ordinary person and to a scientist.The scientific meaning of causality is more appropriate to marketing research than is the everyday meaning.Marketing effects are caused by multiple variables,and the relationship between cause and effect tends to be probabilistic.Moreover,we can never prove causality (i.e.,demonstrate it conclusively); we can only infer a cause-and-effect relationship.In other words,it is possible that the true causal relation,if one exists,may not have been identified.

Question 3

Preexperimental designs are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

Accepted Answer

A) True 
 B)False  False

Question 4

All of the following are good examples of test units EXCEPT ________.

Accepted Answer

A)  consumers 
B)  price levels 
C)  stores 
D)  geographic areas 
E)  households 
A)  consumers 
B)  price levels 
C)  stores 
D)  geographic areas 
E)  households

Question 5

Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

Accepted Answer

A)  variation 
B)  probability 
C)  reliability 
D)  validity 
E)  measurement 
A)  variation 
B)  probability 
C)  reliability 
D)  validity 
E)  measurement

Question 6

Consumers are good examples of dependent variables.

Accepted Answer

A) True 
 B)False

Question 7

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

Accepted Answer

A) True 
 B)False

Question 8

Variables,other than the independent variables,that influence the response of the test units are called extraneous variables.

Accepted Answer

A) True 
 B)False

Question 9

A static group involves a prior measurement of the test units.

Accepted Answer

A) True 
 B)False

Question 10

Opinions,tastes,and preferences in virtual worlds are the same as in a real setting.

Accepted Answer

A) True 
 B)False

Question 11

According to the text,experiments can be described in terms of interdependent variables.

Accepted Answer

A) True 
 B)False

Question 12

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

Accepted Answer

A) True 
 B)False

Question 13

________ variables are variables that are manipulated by the researcher and whose effects are measured and compared.

Accepted Answer

A)  Dependent 
B)  Interdependent 
C)  Extraneous 
D)  Independent 
E)  Test unit 
A)  Dependent 
B)  Interdependent 
C)  Extraneous 
D)  Independent 
E)  Test unit

Question 14

External validity refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

Accepted Answer

A) True 
 B)False

Question 15

Variables that measure the effect of the independent variables on the test units are called ________.

Accepted Answer

A)  interdependent variables 
B)  concurrent variables 
C)  extraneous variables 
D)  concomitant variables 
E)  dependent variables 
A)  interdependent variables 
B)  concurrent variables 
C)  extraneous variables 
D)  concomitant variables 
E)  dependent variables

Question 16

Variables that measure the effect of the independent variables on the test units are called dependent variables.

Accepted Answer

A) True 
 B)False

Question 17

In a short essay,describe the broad categories of experimental designs and discuss the various applications of each design category.

Accepted Answer

a. Preexperimental designs are de

Question 18

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called a(n)________.

Accepted Answer

A)  experiment 
B)  test unit 
C)  hypothesis 
D)  theory 
E)  manipulation measurement 
A)  experiment 
B)  test unit 
C)  hypothesis 
D)  theory 
E)  manipulation measurement

Question 19

All of the experimental designs discussed in the book can be implemented within the context of the virtual world but not the real social world.

Accepted Answer

A) True 
 B)False

Question 20

________ is the extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by the hypothesis under consideration.

Accepted Answer

A)  The time order of occurrence of variables 
B)  The role of evidence 
C)  Concomitant variation 
D)  The elimination of other possible factors 
A)  The time order of occurrence of variables 
B)  The role of evidence 
C)  Concomitant variation 
D)  The elimination of other possible factors

Causality refers to when the occurrence of X causes the occurrence of Y.

Explain the concept of causality as defined in marketing research and distinguish between the ordinary meaning and the scientific meaning of causality.

Preexperimental designs are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

All of the following are good examples of test units EXCEPT ________.

Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

Consumers are good examples of dependent variables.

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

Variables,other than the independent variables,that influence the response of the test units are called extraneous variables.

A static group involves a prior measurement of the test units.

Opinions,tastes,and preferences in virtual worlds are the same as in a real setting.

According to the text,experiments can be described in terms of interdependent variables.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

________ variables are variables that are manipulated by the researcher and whose effects are measured and compared.

External validity refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

Variables that measure the effect of the independent variables on the test units are called ________.

Variables that measure the effect of the independent variables on the test units are called dependent variables.

In a short essay,describe the broad categories of experimental designs and discuss the various applications of each design category.

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called a(n)________.

All of the experimental designs discussed in the book can be implemented within the context of the virtual world but not the real social world.

________ is the extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by the hypothesis under consideration.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

Causality refers to when the occurrence of X causes the occurrence of Y.

Explain the concept of causality as defined in marketing research and distinguish between the ordinary meaning and the scientific meaning of causality.

Preexperimental designs are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

All of the following are good examples of test units EXCEPT ________.

Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.

Consumers are good examples of dependent variables.

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

Variables,other than the independent variables,that influence the response of the test units are called extraneous variables.

A static group involves a prior measurement of the test units.

Opinions,tastes,and preferences in virtual worlds are the same as in a real setting.

According to the text,experiments can be described in terms of interdependent variables.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

________ variables are variables that are manipulated by the researcher and whose effects are measured and compared.

External validity refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

Variables that measure the effect of the independent variables on the test units are called ________.

Variables that measure the effect of the independent variables on the test units are called dependent variables.

In a short essay,describe the broad categories of experimental designs and discuss the various applications of each design category.

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called a(n)________.

All of the experimental designs discussed in the book can be implemented within the context of the virtual world but not the real social world.

________ is the extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by the hypothesis under consideration.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters