Question 1

A frequency distribution for a variable produces ________.

Accepted Answer

A)  a table of frequency counts 
B)  percentages 
C)  cumulative percentages 
D)  all of the above 
E)  none of the above 
A)  a table of frequency counts 
B)  percentages 
C)  cumulative percentages 
D)  all of the above 
E)  none of the above D

Question 2

A statistic that indicates the distribution's dispersion is called ________.

Accepted Answer

A)  measures of location 
B)  measures of variability 
C)  measures of association 
D)  measures of relativity 
E)  measures of difference 
A)  measures of location 
B)  measures of variability 
C)  measures of association 
D)  measures of relativity 
E)  measures of difference B

Question 3

According to the text,accepting the alternative hypothesis will lead to changes in opinions or actions.

Accepted Answer

A) True 
 B)False  True

Question 4

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

Accepted Answer

A)  median 
B)  mean 
C)  mode 
D)  maxima 
E)  trend 
A)  median 
B)  mean 
C)  mode 
D)  maxima 
E)  trend

Question 5

When the frequency in any cell of a contingency table is low,it is ________.

Accepted Answer

A)  time to stop the analysis 
B)  okay to ignore this and move on to finish the analysis 
C)  okay to proceed if the phi coefficient is used 
D)  time to increase the size of the table 
E)  time to reduce the size of the table by combining categories 
A)  time to stop the analysis 
B)  okay to ignore this and move on to finish the analysis 
C)  okay to proceed if the phi coefficient is used 
D)  time to increase the size of the table 
E)  time to reduce the size of the table by combining categories

Question 6

The chi-square statistic can be estimated on counts of data or on percentages.

Accepted Answer

A) True 
 B)False

Question 7

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

Accepted Answer

A)  sampling distribution 
B)  random distribution 
C)  frequency distribution 
D)  systematic distribution 
E)  chi-square distribution 
A)  sampling distribution 
B)  random distribution 
C)  frequency distribution 
D)  systematic distribution 
E)  chi-square distribution

Question 8

A statement that some difference or effect is expected is called a null hypothesis.

Accepted Answer

A) True 
 B)False

Question 9

According to the text,the mode represents the highest peak of the distribution.

Accepted Answer

A) True 
 B)False

Question 10

According to the text,accepting the ________ will lead to changes in opinions or actions.

Accepted Answer

A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  quid pro quo 
A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  quid pro quo

Question 11

The most common measures of variability are the ________ and ________.

Accepted Answer

A)  median; range 
B)  variance; mean 
C)  mean; median 
D)  range; variance 
E)  difference; trend line 
A)  median; range 
B)  variance; mean 
C)  mean; median 
D)  range; variance 
E)  difference; trend line

Question 12

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  ranking order 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  ranking order

Question 13

When using the chi-square statistic in cross-tabulation,the null hypothesis (H₀)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.

Accepted Answer

A) True 
 B)False

Question 14

The ________ is always the hypothesis that is tested,but can never be accepted based on a single test.

Accepted Answer

A)  alternative hypothesis 
B)  random hypothesis 
C)  null hypothesis 
D)  standardized hypothesis 
E)  incidence of difference 
A)  alternative hypothesis 
B)  random hypothesis 
C)  null hypothesis 
D)  standardized hypothesis 
E)  incidence of difference

Question 15

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Accepted Answer

A) True 
 B)False

Question 16

In a frequency distribution,two variables are considered at a time.

Accepted Answer

A) True 
 B)False

Question 17

In a short essay,discuss which measure of location should be used if the distribution is asymmetric.

Accepted Answer

If the distribution is asymmetric,which

Question 18

The ________ is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  aggregate 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  aggregate

Question 19

In commercial marketing research,the one-tailed test is used more often than a two-tailed test.

Accepted Answer

A) True 
 B)False

Question 20

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Accepted Answer

A) True 
 B)False

A frequency distribution for a variable produces ________.

A statistic that indicates the distribution's dispersion is called ________.

According to the text,accepting the alternative hypothesis will lead to changes in opinions or actions.

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

When the frequency in any cell of a contingency table is low,it is ________.

The chi-square statistic can be estimated on counts of data or on percentages.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

A statement that some difference or effect is expected is called a null hypothesis.

According to the text,the mode represents the highest peak of the distribution.

According to the text,accepting the ________ will lead to changes in opinions or actions.

The most common measures of variability are the and .

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

When using the chi-square statistic in cross-tabulation,the null hypothesis (H₀)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.

The ________ is always the hypothesis that is tested,but can never be accepted based on a single test.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

In a frequency distribution,two variables are considered at a time.

In a short essay,discuss which measure of location should be used if the distribution is asymmetric.

The ________ is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

In commercial marketing research,the one-tailed test is used more often than a two-tailed test.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

A frequency distribution for a variable produces ________.

A statistic that indicates the distribution's dispersion is called ________.

According to the text,accepting the alternative hypothesis will lead to changes in opinions or actions.

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

When the frequency in any cell of a contingency table is low,it is ________.

The chi-square statistic can be estimated on counts of data or on percentages.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

A statement that some difference or effect is expected is called a null hypothesis.

According to the text,the mode represents the highest peak of the distribution.

According to the text,accepting the ________ will lead to changes in opinions or actions.

The most common measures of variability are the ________ and ________.

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

When using the chi-square statistic in cross-tabulation,the null hypothesis (H₀)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.

The ________ is always the hypothesis that is tested,but can never be accepted based on a single test.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

In a frequency distribution,two variables are considered at a time.

In a short essay,discuss which measure of location should be used if the distribution is asymmetric.

The ________ is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

In commercial marketing research,the one-tailed test is used more often than a two-tailed test.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

The most common measures of variability are the and .