Question 1

Why did the DeBeers advertising strategy that was so successful in the West fail in Japan?

Accepted Answer

A) because advertising a luxury product in Japan would diminish its prestige 
B) because they priced the product incorrectly 
C) because they didn't do enough research 
D) because the product was available in too many outlets, which diminishes its prestige 
A) because advertising a luxury product in Japan would diminish its prestige 
B) because they priced the product incorrectly 
C) because they didn't do enough research 
D) because the product was available in too many outlets, which diminishes its prestige

Question 2

In which stage of the selling process does the salesperson actually ask the customer to make the purchase?

Accepted Answer

A) prospecting 
B) following up 
C) closing 
D) qualifying 
A) prospecting 
B) following up 
C) closing 
D) qualifying

Question 3

Which aspect of a service means that it can't be stored?

Accepted Answer

A) tangibility 
B) high cost 
C) variability 
D) perishability 
A) tangibility 
B) high cost 
C) variability 
D) perishability

Question 4

What are the two fastest-growing advertising mediums?

Accepted Answer

A) newspapers and radio 
B) cable television and the Internet 
C) outdoor advertising and magazines 
D) direct mail and broadcast TV 
A) newspapers and radio 
B) cable television and the Internet 
C) outdoor advertising and magazines 
D) direct mail and broadcast TV

Question 5

What is the purpose of missionary selling?

Accepted Answer

A) to stimulate interest in a product among new customers who are not part of the original target audience 
B) to create goodwill by providing information and assistance to customers 
C) to market an existing product in new countries 
D) to introduce a new product that is unknown to customers 
A) to stimulate interest in a product among new customers who are not part of the original target audience 
B) to create goodwill by providing information and assistance to customers 
C) to market an existing product in new countries 
D) to introduce a new product that is unknown to customers

Question 6

What is one reason why Apple's iPhone might have high diffusion rate?

Accepted Answer

A) It represents discontinuous innovation. 
B) Most consumers view cell phones as convenience goods. 
C) It involves highly complex technology. 
D) Its use is highly observable. 
A) It represents discontinuous innovation. 
B) Most consumers view cell phones as convenience goods. 
C) It involves highly complex technology. 
D) Its use is highly observable.

Why did the DeBeers advertising strategy that was so successful in the West fail in Japan?

In which stage of the selling process does the salesperson actually ask the customer to make the purchase?

Which aspect of a service means that it can't be stored?

What are the two fastest-growing advertising mediums?

What is the purpose of missionary selling?

What is one reason why Apple's iPhone might have high diffusion rate?

Business Now: Change Is the Only Constant

Business Communication: Creating and Delivering Messages That Matter

Business Ethics and Social Responsibility: Doing Well by Doing Good

Economics: the Framework for Business

Business Formation: Choosing the Form That Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Accounting: Decision Making by the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Securities Markets : Trading Financial Resources

Marketing: Building Profitable Customer Connections

Part 1: Product and Promotion: Creating and Communicating Value

Distribution and Pricing: Right Product, right Person, right Place, right Price

Management, motivation, and Leadership: Bringing Business to Life

Human Resource Management: Building a Top-Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting It All Together

The World Marketplace: Business Without Borders

Labour-Management Relations

Business Law

Personal Finance

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Exam 11: Part 2: Product and Promotion: Creating and Communicating Value

Why did the DeBeers advertising strategy that was so successful in the West fail in Japan?

In which stage of the selling process does the salesperson actually ask the customer to make the purchase?

Which aspect of a service means that it can't be stored?

What are the two fastest-growing advertising mediums?

What is the purpose of missionary selling?

What is one reason why Apple's iPhone might have high diffusion rate?

Business Now: Change Is the Only Constant

Business Communication: Creating and Delivering Messages That Matter

Business Ethics and Social Responsibility: Doing Well by Doing Good

Economics: the Framework for Business

Business Formation: Choosing the Form That Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Accounting: Decision Making by the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Securities Markets : Trading Financial Resources

Marketing: Building Profitable Customer Connections

Part 1: Product and Promotion: Creating and Communicating Value

Distribution and Pricing: Right Product, right Person, right Place, right Price

Management, motivation, and Leadership: Bringing Business to Life

Human Resource Management: Building a Top-Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting It All Together

The World Marketplace: Business Without Borders

Labour-Management Relations

Business Law

Personal Finance

Filters