Exam 11: Part 2: Product and Promotion: Creating and Communicating Value

Which of the following involves purchasing the right to use another company's brand name or symbol?

With their extended hours and numerous locations in a given community,7-Eleven stores offer which of the following to consumers?

Adventurous risk-takers who are wont to adopt a product as soon as it is first introduced into a market make up approximately what percentage of consumers?

As gas prices rise,hybrid vehicles are being considered by more consumers.This is because which of the following features of hybrid cars rises in comparison to standard cars when gasoline becomes more expensive?

Which statement describes sponsorships?

In the growth stage of the product life cycle,which of the following is most accurate?

At the most fundamental level,a consumer buys a product to obtain which of the following?

Ian has decided to start a business installing voice over Internet protocol (VOIP)software on computers,which allows individuals to make phone calls via the Internet.To get his business up and running,Ian has decided to place an ad in the paper.He does not have any money,so he has to put the cost of the ad on his credit card.Ian will spend more money than he will make in the first three months due to the fact that his VOIP business is in which stage of its life cycle?

Define and describe the difference between consultative selling and team selling.In what situations would salespeople use each type?

Effectively implementing integrated marketing communication usually requires which of the following?

The quality of a product is best measured in terms of which of the following?

Define the terms branding and brand equity,and explain their importance to today's businesses.

What are the stages of the product life cycle? How do marketers change their strategy as the product moves from one stage to the next?

What is the term for an organization's on-going efforts to create positive relationships with its consumers,employees,suppliers,the community,the general public,and the government?

Due to technological changes,pagers and videocassettes are slowly leaving the market.These products are in which stage of the product life cycle?

What strategy is your favourite ice cream maker following when it releases new flavours?

Which of the following are gifts of merchandise to consumers that advertise a brand-named product?

What is promotion? Name and describe two major types of emerging promotional tools and two traditional ones that might be used to influence consumers to purchase products and services.

DeBeers,the diamond distributor,ran ads in Japan using a marketing strategy that had proved popular in the West.What was the result?

Identify a product that you believe has a very effective promotional mix,and describe the elements of this mix.Explain why you think this mix was effective.