Exam 11: Part 2: Product and Promotion: Creating and Communicating Value

Nylex Electronics has announced a revolutionary new rechargeable battery that operates more than twice as long as any current battery and fully recharges in less than 10 minutes.Nylex's new product is an example of which of the following?

Which of the following stimulates immediate sales activity through specific short-term programs aimed at either consumers or distributors?

Which of the following describes the big idea that results from a successful creative development process?

Which of the following is most likely to be classified as a dynamically continuous innovation?

What is a drawback of broadcast TV as a choice when marketers are deciding where to place advertising?

Define and describe the marketing approaches of push and pull strategy.What is the goal of each one? Are they mutually exclusive strategies?

An example of publicity for your local pet store would be which of the following?

As the head of a new product development team at McDonald's,you've worked hard to come up with healthy new foods to put on the company's menu.Now you want to promote your new menu options.Given the key points of contact between McDonald's and its customers,these promotional efforts should probably focus on which of the following?

Which of the following includes small,movable capital purchases that are designed for a relatively short productive life?

To promote a product,buzz marketing is essentially an attempt to harness the power of which of the following?

What is product diffusion? Describe the five key product characteristics that influence the rate of product diffusion.

Which of the following consist of small-ticket items that businesses consume on an on-going basis but are not needed to develop a final product?

AT&T's "Reach out and touch someone" campaign did well in the United States,but not so well in Europe.What was the reason for this result?

Suzanne and Anthony both work for a mid-sized apparel firm.Suzanne is in charge of a particular brand while Anthony heads the company's personal selling.Both individuals are working to increase the sales of products carrying Suzanne's brand.In an effort to effectively promote the brand,Suzanne and Anthony should do which of the following?

Which of the following do companies use to coordinate their messages through every promotional vehicle?

Each type of advertising media offers advantages and disadvantages.Choose three of the major media mentioned in your text,and describe the advantages and disadvantages of each.

The sales process follows six key stages,but before the process begins salespeople must do which of the following?

What is the term for unfinished products that are used in producing other products?

What do Uno's Pizzeria and LensCrafters have in common?

What are the three product layers?