Question 1

All of the following are steps involved in the data-preparation stage of collected data EXCEPT ________.

Accepted Answer

A) editing 
B) coding 
C) transcribing 
D) collecting 
E) initial inspection 
A) editing 
B) coding 
C) transcribing 
D) collecting 
E) initial inspection

Question 2

The first step in any marketing research project is to ________.

Accepted Answer

A) define the problem 
B) develop an approach to the problem 
C) formulate the research design 
D) correct the problem 
E) eliminate the problem 
A) define the problem 
B) develop an approach to the problem 
C) formulate the research design 
D) correct the problem 
E) eliminate the problem

Question 3

Marketing research involves all of the following regarding information EXCEPT ________.

Accepted Answer

A) identification 
B) collection 
C) analysis 
D) manipulation 
E) dissemination 
A) identification 
B) collection 
C) analysis 
D) manipulation 
E) dissemination

Question 4

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

Accepted Answer

A) True 
 B)False

Question 5

Problem-identification research is typically used to address all of the following topics EXCEPT ________.

Accepted Answer

A) market share 
B) short-range forecasting 
C) long-range forecasting 
D) pricing 
E) market potential 
A) market share 
B) short-range forecasting 
C) long-range forecasting 
D) pricing 
E) market potential

Question 6

A marketing research project is warranted when ________.

Accepted Answer

A) the required information is already in the organization 
B) the decision which the research addresses has already been made 
C) the research will be used for gaining political ends 
D) time or money are not available in adequate amounts 
E) the cost of the research is less than its eventual benefits 
A) the required information is already in the organization 
B) the decision which the research addresses has already been made 
C) the research will be used for gaining political ends 
D) time or money are not available in adequate amounts 
E) the cost of the research is less than its eventual benefits

Question 7

Which of the following is NOT a characteristic of a marketing information system?

Accepted Answer

A) structured problems 
B) use of reports 
C) information displaying restricted 
D) can improve decision making by using "what-if" analysis 
E) can improve decision making by clarifying new data 
A) structured problems 
B) use of reports 
C) information displaying restricted 
D) can improve decision making by using "what-if" analysis 
E) can improve decision making by clarifying new data

Question 8

The ability to improve decision making by using "what-if" analysis is a characteristic of a marketing information system.

Accepted Answer

A) True 
 B)False

Question 9

A manager has control over a competitor's pricing policy.

Accepted Answer

A) True 
 B)False

Question 10

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

Accepted Answer

A) environmental services 
B) customized services 
C) syndicated services 
D) Internet services 
E) field services 
A) environmental services 
B) customized services 
C) syndicated services 
D) Internet services 
E) field services

Question 11

Telephone, mail, personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

Accepted Answer

A) True 
 B)False

Question 12

The first step in any marketing research project is to formulate the research design.

Accepted Answer

A) True 
 B)False

Question 13

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

Accepted Answer

A) transactions processing system 
B) formal system 
C) marketing information system 
D) expert system 
E) research directorate 
A) transactions processing system 
B) formal system 
C) marketing information system 
D) expert system 
E) research directorate

Question 14

In a short essay, describe the stages of developing a career in the marketing research industry. List at least four steps a student should take in order to properly prepare for a career in the marketing research industry.

Accepted Answer

a. A career in research often begins wit

Question 15

The services of full-service suppliers can be categorized into all of the following types of services EXCEPT ________.

Accepted Answer

A) syndicated services 
B) environmental services 
C) customized services 
D) Internet services 
E) All of the above are types of full-service suppliers. 
A) syndicated services 
B) environmental services 
C) customized services 
D) Internet services 
E) All of the above are types of full-service suppliers.

Question 16

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

Accepted Answer

A) True 
 B)False

Question 17

Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms.

Accepted Answer

A) True 
 B)False

Question 18

________ research is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future.

Accepted Answer

A) Problem-solving 
B) Problem-identification 
C) Problem-manipulation 
D) Problem-correction 
E) Problem exception 
A) Problem-solving 
B) Problem-identification 
C) Problem-manipulation 
D) Problem-correction 
E) Problem exception

Question 19

Which of the following statements is most FALSE about marketing research?

Accepted Answer

A) Marketing research follows a predictable path. 
B) Marketing research is systematic. 
C) Marketing research is planned. 
D) Marketing research leads to automatic decisions. 
E) All of the answer selections are FALSE. 
A) Marketing research follows a predictable path. 
B) Marketing research is systematic. 
C) Marketing research is planned. 
D) Marketing research leads to automatic decisions. 
E) All of the answer selections are FALSE.

Question 20

Intel is mentioned as a marketing research firm specializing in social media research.

Accepted Answer

A) True 
 B)False

All of the following are steps involved in the data-preparation stage of collected data EXCEPT ________.

The first step in any marketing research project is to ________.

Marketing research involves all of the following regarding information EXCEPT ________.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

Problem-identification research is typically used to address all of the following topics EXCEPT ________.

A marketing research project is warranted when ________.

Which of the following is NOT a characteristic of a marketing information system?

The ability to improve decision making by using "what-if" analysis is a characteristic of a marketing information system.

A manager has control over a competitor's pricing policy.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

Telephone, mail, personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

The first step in any marketing research project is to formulate the research design.

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

In a short essay, describe the stages of developing a career in the marketing research industry. List at least four steps a student should take in order to properly prepare for a career in the marketing research industry.

The services of full-service suppliers can be categorized into all of the following types of services EXCEPT ________.

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms.

________ research is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future.

Which of the following statements is most FALSE about marketing research?

Intel is mentioned as a marketing research firm specializing in social media research.

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 1: Introduction to Marketing Research

All of the following are steps involved in the data-preparation stage of collected data EXCEPT ________.

The first step in any marketing research project is to ________.

Marketing research involves all of the following regarding information EXCEPT ________.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

Problem-identification research is typically used to address all of the following topics EXCEPT ________.

A marketing research project is warranted when ________.

Which of the following is NOT a characteristic of a marketing information system?

The ability to improve decision making by using "what-if" analysis is a characteristic of a marketing information system.

A manager has control over a competitor's pricing policy.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

Telephone, mail, personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

The first step in any marketing research project is to formulate the research design.

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

In a short essay, describe the stages of developing a career in the marketing research industry. List at least four steps a student should take in order to properly prepare for a career in the marketing research industry.

The services of full-service suppliers can be categorized into all of the following types of services EXCEPT ________.

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms.

________ research is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future.

Which of the following statements is most FALSE about marketing research?

Intel is mentioned as a marketing research firm specializing in social media research.

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters